Digital Marketing Generalist

We are looking for a hands-on Digital Marketing Generalist to plan, execute, and optimize our marketing across social, email, search, and web using AI tools to move fast and punch above our size.

What you'll own:

1. Planning and running digital campaigns across social media, email, SEO, and basic SEM
2. Creating and publishing content — writing for web/social, basic graphic design, and managing our website via CMS/AI-assisted tools.
3. Managing company (and potentially client) social media accounts end-to-end
4. Tracking performance metrics, pulling insights from analytics tools, and preparing reports to guide optimization
5. Supporting lead generation and customer engagement through marketing automation, CRM tools, and funnel management
6. Coordinating with internal teams to keep initiatives aligned with business goals and brand consistency
7. Staying on top of digital trends and AI tools to recommend new opportunities

What we're looking for:

• Minimum 2 years experience
• Strong grounding in core digital marketing social media, email marketing, SEO, and basic SEM
• Experience with content creation and CMS platforms; comfortable writing for web/social and doing basic design
• Able to work with analytics tools to interpret data and turn it into actionable recommendations
• Familiarity with marketing automation, CRM tools, and lead generation funnels
• Strong communicator who can coordinate across teams and juggle multiple deadlines
• Organized, detail-oriented, and proactive about improving processes
• Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience
• Prior digital marketing experience, ideally in agency, consulting, or professional services GCC/UAE experience a plus
• Comfortable in an on-site, client-facing role in Dubai's dynamic, multicultural business environment