Cluster Digital Marketing Manager

Company Description

Novotel and ibis World Trade Centre and ibis One Central are seeking a dynamic and experienced Cluster Digital Marketing Manager who will lead the strategic development and execution of the hotel’s digital marketing and e-commerce initiatives. This includes driving performance across direct and indirect digital channels, enhancing brand visibility, and optimizing digital guest touchpoints—all in alignment with Accor’s commercial objectives and digital standards. The role complements and contributes directly to the hotel’s B2C business mix while also supporting the visibility and engagement of the ALL – Accor Live Limitless loyalty program.

Guided by our purpose “Pioneering the Art of Responsible Hospitality, Connecting Cultures, with Heartfelt Care.” we empower every team member to bring their passion and creativity to life.

At Accor, we believe that hospitality is a work of heart. We understand the ways in which individual passion for our work and a shared sense of accomplishment create a more rewarding experience for our guests. We foster this culture through a diverse and inclusive workplace that values the contribution of each and every member of our team. We are committed to taking positive action in terms of business ethics and integrity, responsible tourism, sustainable development, community outreach, and diversity and inclusion. With an expansive portfolio of iconic hotels and brands, Accor offers boundless opportunities for career advancement and professional development across the globe. 

Joining the team where you can be all you are, grow and create your path, work with purpose, and enjoy and feel valued.

This is an exciting entry-level role with growth opportunities for a motivated applicant. Make it your next move.

Job Description

• Develop and implement the hotel’s annual digital marketing strategy and budget, covering all relevant channels.
• Collaborate with key stakeholders (Sales, Revenue Management, PR, F&B, and Corporate Marketing) to contribute to the overall commercial strategy.
• Design and execute comprehensive quarterly and yearly e-commerce plans for both direct and third-party platforms.
• Manage all digital marketing efforts including SEO/SEA, paid media, social media, CRM/email campaigns, display advertising, programmatic buying, influencer partnerships, and Metasearch.
• Monitor and report on performance across digital channels, analyzing key KPIs and ROI to inform decision-making.
• Oversee content production and ensure brand-consistent presence across key social media platforms relevant to target markets.
• Lead CRM strategy and manage third-party email marketing tools in coordination with hotel departments and in line with corporate guidelines.
• Support revenue optimization by monitoring rate parity and pricing integrity across all online distribution channels.
• Support awareness and engagement of Accor’s loyalty program (ALL – Accor Live Limitless) through digital campaigns, guest communications, and targeted messaging across appropriate channels.
• Ensure optimal visibility, content accuracy, and conversion performance across OTA platforms.
• Manage and enhance the hotel's online reputation across review sites and social platforms.
• Conduct competitive benchmarking and market analysis to maintain digital leadership within the hotel’s comp set.
• Identify digital trends and insights, adapting strategies to improve performance and customer engagement.
• Build and maintain strong partnerships with digital agencies and external vendors.
• Stay up to date with emerging digital technologies and recommend their adoption where appropriate.

Qualifications

• Minimum 5 years of experience in digital marketing/e-commerce, preferably within the hospitality or retail sectors.
• Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field.
• Fluent in English (written and spoken); additional language(s) a plus.
• Strong expertise in digital marketing strategies, tools, analytics, and platforms.
• Proficiency in content marketing, CRM, paid advertising, and social media management.
• Excellent communication, presentation, and relationship-building skills.
• Data-driven, analytical mindset with a passion for innovation and continuous improvement.
• Energetic, proactive, and results-oriented with the ability to work independently and cross-functionally.

Additional Information

Your team and working environment:

Diverse, young and vibrant team

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.