Growth Marketing Associate - Digital Payments / FinTech

The Role

The Growth Marketing Associate will be responsible for driving user acquisition, activation, engagement, retention, and overall commercial growth across digital financial services. The role will execute data-driven marketing initiatives, CRM and lifecycle campaigns, customer engagement programs, and growth experiments while collaborating with Product, Commercial, Data, Customer Experience, and Technology teams. The successful candidate will combine analytical thinking, creativity, and commercial acumen to optimize customer journeys, improve marketing performance, support partnership initiatives, and contribute to revenue growth and business expansion.

Duties and Responsibilities

Growth Marketing & Campaign Management

• Plan, execute, and optimize multi-channel growth marketing campaigns to drive customer acquisition, activation, engagement, retention, and reactivation.
• Conduct A/B testing and growth experiments to improve campaign performance, conversion, customer lifetime value (LTV), and customer acquisition cost (CAC).
• Support commercial initiatives, product launches, and market expansion activities.

CRM & Lifecycle Marketing

• Manage CRM platforms and lifecycle marketing campaigns.
• Develop customer segmentation, automation workflows, onboarding journeys, engagement programs, retention strategies, and win-back campaigns.
• Optimize user journeys through personalized customer communications.

Analytics & Performance Reporting

• Analyze customer behavior, campaign performance, funnel metrics, and marketing KPIs using GA4, dashboards, and reporting tools.
• Prepare performance reports and provide data-driven insights to support marketing optimization and commercial decision-making.

Content, Partnerships & Collaboration

• Develop content for social media, email marketing, in-app messaging, and performance marketing creatives.
• Support partnership marketing, competitive analysis, market research, and identification of new growth opportunities.
• Collaborate with Product, Commercial, Customer Experience, Data, and Technology teams to successfully execute growth initiatives.

Commercial & Continuous Improvement

• Monitor revenue drivers, marketing ROI, commercial KPIs, and basic P&L impact of marketing activities.
• Stay current with growth marketing trends, digital marketing tools, customer experience best practices, and emerging technologies to continuously improve marketing effectiveness.

Requirements and Qualifications

• MBA preferred or equivalent practical experience demonstrating strong commercial and analytical capabilities.
• Proven experience in Growth Marketing, Digital Marketing, Performance Marketing, or Lifecycle Marketing, preferably within FinTech, Digital Payments, Banking, Mobile Wallets, or Financial Services.
• Hands-on experience with CRM and marketing automation platforms such as HubSpot, Braze, CleverTap, Salesforce, or similar.
• Strong knowledge of customer acquisition, lifecycle marketing, segmentation, automation, user journeys, retention strategies, and campaign optimization.
• Proficiency in Google Analytics 4 (GA4), dashboards, funnel analytics, reporting, and performance measurement.
• Strong analytical, problem-solving, project management, and stakeholder management skills.
• Experience creating content for social media, email marketing, in-app communications, and digital campaigns with a creative and innovative mindset.
• Excellent written and verbal communication skills in English; Arabic language proficiency is an advantage.
• Good understanding of customer lifecycle metrics, commercial KPIs, marketing ROI, revenue drivers, and basic P&L concepts.
• Passion for growth marketing, experimentation, continuous learning, and delivering measurable business results.