Digital Marketing/Advertising Specialist

Digital Marketing/Advertising Specialist

A dynamic digital agency is seeking a highly experienced Digital Marketing/Advertising Specialist to assist with day-to-day paid social marketing and paid search activities. This role requires expertise in social media advertising and the ability to execute high-level campaigns

Responsibilities :

• Manage and optimize paid social marketing campaigns across various platforms.
  
• Execute and manage paid search campaigns.
  
• Develop and implement effective digital advertising strategies to achieve business objectives.
  
• Monitor and analyze campaign performance, making data-driven adjustments to improve ROI.
  
• Collaborate with the team to create compelling ad creatives and copy.
  
• Stay up-to-date with the latest trends and best practices in digital marketing and advertising.
  
• Provide regular reports and insights on campaign performance to stakeholders.
  

Requirements

• Proven experience in managing and optimizing paid social and search campaigns (minimum of 3 years preferred).
  
• In-depth knowledge of social media advertising platforms and tools.
  
• Strong analytical skills and experience with data analysis and reporting.
  
• Ability to create, manage, and optimize campaigns to achieve specific KPIs.
  
• Excellent communication skills and the ability to work collaboratively with a team.
  
• Proficiency in using digital marketing tools and software (e.g., Google Analytics, AdWords, Facebook Ads Manager).
  
• Ability to work independently and manage multiple projects simultaneously.
  
• Experience in a digital agency environment.
  
• Familiarity with other digital marketing channels and strategies.
  
• Certification in Google Ads, Facebook Blueprint, or similar is a plus.
  
• Work in a fast-paced, innovative environment with a focus on strategic thinking.
  
• Join a supportive and collaborative team.
  
• Opportunities for professional growth and development.