Marketing Lead - UAE

We're Osome - an international fintech startup making the lives of entrepreneurs easier. We help thousands of businesses kick admin, accounting and bookkeeping out of their day-to-day, so they can spend more time on what's important to them. We've developed a unique solution that combines SaaS with a human-in-the-loop approach to provide full-fledged services in real-time.

We’re experiencing rapid growth in both client base and team, which now comprises around 500 people across our offices worldwide. As we continue to scale, we’re looking for more bright minds who are excited to make a real impact by solving complex problems.

Osome is redefining the "back office" for the next generation of UAE entrepreneurs. As our Marketing Lead for the UAE, you will be the primary engine of our regional growth. This is a high-autonomy role requiring a rare "full-stack" marketer: someone who can draft a 12-month strategy on Monday and execute a high-converting LinkedIn ad campaign on Tuesday.

You will own the entire funnel—from the moment a founder thinks about incorporating in a Free Zone to the day they become a long-term accounting client. You’ll leverage digital precision, lifecycle automation, and high-impact field marketing to make Osome the "default" choice for UAE SMEs

What to expect:

• You’ll handle real client accounts, not dummy data

• Accuracy matters — mistakes don’t hide for long

• You’ll communicate with clients and internal teams regularly

If you want to build confidence, judgement, and ownership, it will be.

Responsibilities (how we will measure success):

• Accelerating Pipeline and Revenue impact by defining & executing demand generation programs

• LTV/CAC Ratio for Field and Partner-sourced customers;

• Leads to Sales Qualified Leads (SQLs) Conversion Rate

• Brand Authority: Ensure the Osome brand speaks the language of the UAE—both literally and culturally, positioning us as a local expert with global tech.

• Full-Funnel Lifecycle Ownership: Architect the transition from Curious Lead to Active Client using data-driven nurture sequences that reduce sales friction.

• Strategic Partner Marketing: Identify and activate partnerships with Free Zones, banks (e.g., Wio, Emirates NBD), and accelerators to create "bundled" growth opportunities.

• Go-To-Market (GTM) for Local Features: Lead the launch of UAE-specific product updates, such as Corporate Tax filing modules or localized VAT tools.

• Strong understanding of the Fractional / freelancer market

• Partner with internal teams and digital marketing CoE for creating and rolling out demand gen campaigns needed for local market activation

• Thought Leadership & Advocacy: Build a community of founders around Osome through education-first content that solves real problems

What you'll do:

• Revenue impact: Generate, nurture, qualify and track prospects through mid to low-funnel marketing programs

• Integrated programs: Plan and execute acquisition programs through digital channels, organic/content, influencer partnerships, branded & third-party event sponsorships

• Audience first: Think audience first, in designing messaging/content/value proposition across touchpoints

• Local Strategy & Positioning: Tailor Osome’s global value proposition to the specific nuances of the UAE market (Mainland vs. Free Zone, Corporate Tax compliance, and bilingual requirements).

• Omnichannel Growth: Build an integrated engine across Digital, Social, Content, Field and Lifecycle marketing that captures high-intent founders.

• Lifecycle & Retention: Design automated "Founder Journeys" that nurture leads through the complex decision-making process of business setup and financial management.

• Field & Community Marketing: Represent Osome at key UAE startup hubs (Hub71, DIFC, ADGM) and host intimate, education-led events for founders.

• Market Penetration & CAC Mastery: Own the regional P&L for marketing, optimizing Customer Acquisition Cost (CAC) while scaling lead volume across the UAE.

• Closed loop assessment: Track, measure, and report effectiveness of regional marketing programs against KPIs, including pipeline contribution, lead generation, and sales velocity

• Collaborate closely with Sales teams to optimize investments in hyper targeted engagement

• Take ownership, plan early, communicate proactively, seek help when needed from cross-functional teams and stakeholders

• Inspire cross-functional teams by demonstrating the value of field & partner marketing collaboration.

Key competencies for this role:

• Strategic Nuance (UAE Specifics): The candidate must understand that marketing to a founder in DIFC (financial focus) is fundamentally different from marketing to a trader in JAFZA (logistics focus).

• Digital & Lifecycle "Hands-on" Depth: The ideal candidate knows how to set up an A/B test in Meta platforms, build a drip campaign in HubSpot, and understand the "Headless" SEO implications of a site like Osome's; all this while being able to select and activate hyper-targeted events on on-ground activation.

• Data-Driven Agility: The ability to move from "I think" to "The data shows." They must be fluent in attribution modeling and customer lifetime value (LTV) calculations.

• Exceptional collaboration skills, with a proven history of deeply aligning marketing outputs with measurable Sales objectives and KPIs

• Proven track record of integrated marketing programs that drive new customer acquisition and pipeline growth

• Strong understanding of the Fractional / freelancer market in UAE and outside; preference will be given to someone who’s played a fractional role in their career

• Startup mentality with a bias for action and the ability to thrive in a fast-paced environment

• Excellent communication, collaboration, and project management capabilities

• Scrappy nature in building program content to serve identified target segments

Who you are:

• 6-8 years of field and partner marketing experience in SaaS/Tech/Event management agencies

• Experience working in both digital and in-person event environments, with a deep understanding of how to integrate event experiences into the buyer's journey

• Experience in owning growth marketing, performance marketing and other marketing functions for the region

You’ll leave this role better than you started. That’s the goal.

Osome grows alongside you, but we already have a few perks:

• The opportunity to join a goal-driven startup with big ambitions

• An open, inclusive working environment, with founders deeply-rooted in the startup space

• An agile working model focused on goals and performance

• International environment with diverse culture

• Competitive remuneration package

• Remote-first and flexible working arrangements

• Flexible medical benefits scheme

Equal Opportunity Statement

At OSOME, creating a culture where individuals of all backgrounds feel comfortable really matters. Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

We want to ensure that we represent the diversity of talent in the society we live in today. If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know so that we can support you.