Marketing & Customer Strategy

We are seeking an experienced Senior Product Manager with a strong background in consumer-facing digital products (mobile applications and web platforms) and demonstrated experience in Loyalty Programs , preferably within the Retail sector . The ideal candidate will combine customer‑centric thinking, digital product leadership, and commercial acumen to define product vision, drive execution, and deliver engaging customer experiences that increase acquisition, retention, and loyalty value.

This role requires a strategic product leader capable of translating customer insights and business priorities into scalable digital experiences while working cross‑functionally with technology, design, marketing, CRM, and business teams.

Key Responsibilities

• Define and execute product vision, strategy, and roadmap for consumer‑facing digital products (web and mobile applications)
• Develop differentiating product positioning and messaging across primary customer and market segments
• Lead end‑to‑end product lifecycle management from ideation and business case development to launch, optimization, and continuous enhancement
• Drive the design and implementation of customer‑centric experiences that increase customer engagement, loyalty participation, retention, and revenue generation
• Define and prioritize product features based on customer insights, analytics, business objectives, and market opportunities
• Translate business needs into detailed product requirements and user stories
• Collaborate closely with engineering, UX/UI, CRM, analytics, and marketing teams to deliver high‑quality solutions
• Leverage customer data, loyalty insights, and behavioral analytics to inform product decisions
• Own and monitor product KPIs including adoption, engagement, conversion, retention, NPS, and loyalty performance metrics
• Lead Agile delivery processes and manage product backlogs, sprint prioritization, and release planning
• Conduct market assessments, competitive analysis, and benchmark industry trends and emerging loyalty capabilities
• Work with stakeholders across business and technology teams to align product outcomes with strategic objectives

Qualifications

• Holds a Bachelor’s degree in Business, Product Management, Engineering, Computer Science, Digital Technology, or a related field (Master’s degree preferred)
• Has 8–10+ years of experience , with at least 5+ years in Product Management roles
• Demonstrates significant experience managing consumer‑facing mobile and web applications
• Has hands‑on experience designing, implementing, or managing Loyalty Programs , customer engagement platforms, rewards ecosystems, or CRM products
• Brings prior experience within Retail, eCommerce, FMCG, Hospitality, or customer‑centric industries (Retail strongly preferred)
• Has strong experience working with Agile delivery methodologies (Scrum/Kanban)
• Can effectively communicate and collaborate with engineering, UX/UI, analytics, and business teams
• Possesses strong knowledge of customer journeys, personalization, CRM, and customer engagement ecosystems
• Has experience with product analytics, experimentation, and A/B testing
• Demonstrates strong understanding of digital KPIs and product performance management
• Has experience with prototyping and requirements definition tools such as Figma, Jira, Confluence, Miro, etc.
• Possesses excellent stakeholder management and client‑facing skills
• Previous experience in Salesforce Loyalty Cloud, CRM platforms, or digital loyalty ecosystems is considered a strong advantage
• Arabic language proficiency is preferred but not mandatory
• Excellent verbal and written communication skills in English

Preferred Experience

• Loyalty platforms and rewards ecosystems
• Omnichannel retail and customer engagement journeys
• Customer mobile applications and digital ecosystems
• Membership and rewards products
• Personalization and customer data platforms
• CRM and loyalty technology implementations
• Digital commerce and customer experience platforms

Additional Information

• Competitive compensation: a competitive salary and benefits package, benchmarked against the market to ensure the most competitive offers.
• Entrepreneurial spirit: Join us on an entrepreneurial journey that not only fosters innovation but also empowers you to drive your own success. Dive into a culture where your ideas shape the future.
• Tailored career advocacy program: Receive dedicated support designed to help you achieve your professional aspirations. Our program pairs you with mentors who provide actionable feedback, ensuring continuous progress and success in your career path.
• Continuous growth: Engage with ongoing opportunities for learning and development, particularly in new and emerging topics. Stay ahead of the curve by continually advancing your knowledge and skills.

Our Commitment to Diversity

At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact.

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.