Digital Growth & Lifecycle Marketer (B2C)

About Bodytree

Established in Abu Dhabi in 2007, Bodytree is one of the city's longest-running premium wellness studios, with Reformer Pilates at its core alongside yoga, strength training, and holistic wellness. Known for precision-based training, refined aesthetics, and a strong community, Bodytree delivers a high-quality client experience across every digital and in-studio touchpoint. We are now entering a major expansion phase, and we're building the team to scale with us.

About The Role

We are looking for a hands-on, independent, and versatile Digital Growth & Lifecycle Marketer with experience to drive our B2C digital growth. You will step into a fully established marketing tech stack and own the full funnel — acquisition through paid and organic, retention and loyalty through CRM and lifecycle — to drive bookings, memberships, and repeat visits.

You will read and improve the full client journey, online and in-studio, and turn channel and CRM data into dashboards and clear business recommendations. You will lead campaign ideation and creative briefing for a dedicated Video Producer, then combine their assets with your own content to distribute strategically across channels for engagement, acquisition, and retention. You will report directly to the CEO and work closely with the studio team.

Key Responsibilities

• Performance Marketing (acquisition): Build, run, and optimize campaigns on Meta (core), with TikTok and Google as needed, to drive class bookings, package sales, and cost-effective client acquisition. Own budget allocation and ROAS.

• CRM, Lifecycle, Retention & Loyalty: Own the retention engine across email, WhatsApp, and automated flows (ManyChat). Segment the client base (new, migrated, inactive, active-repeat) and run reactivation, win-back, and loyalty campaigns to drive repeat bookings, package sales, and occupancy.

• Reporting, Dashboards & Attribution: Build and maintain dashboards across channels, website, and CRM. Maintain UTM discipline and Meta pixel/CAPI tracking, plan and read A/B tests across site and CRM, and turn weekly/monthly performance into clear business recommendations.

• Social Media Content & Community: Plan, schedule, and manage organic content on Instagram, Facebook, and TikTok, and handle community management to keep our audience engaged.

• Asset Creation & Curation: While the Video Producer creates the main video content, you handle basic image and asset production using Canva, CapCut, and AI tools to support daily posting and ad variations.

• Community, Events & In-Studio Journey: Support the promotion of workshops, community events, launches, and brand collaborations, and support first-visit conversion, front-desk touchpoints, and retention moments with the studio team.

What We Are Looking For

• Experience: 3+ years full-stack B2C digital marketing, hands-on across paid, CRM, and organic. A wellness, fitness, or membership background is strongly preferred.

• Mindset: A hands-on, get-things-done attitude with a strong sense of ownership — proactive and comfortable driving things forward independently.

• Communication: Exceptional communication skills, confident managing various stakeholders — the CEO, the studio team, and partners.

• Commercial: You think in bookings, occupancy, and retention, care as much about keeping clients as winning them, and turn numbers into decisions rather than reports.

• Premium sensibility: You have taste; your content and messaging match a refined, premium wellness brand.

• Tools & execution: Quick to learn new AI and marketing tools, and proficient in Canva and basic CapCut to speed asset creation.

What We Offer

• Competitive salary package

• Employment visa sponsored by Bodytree

• Medical health insurance according to company policy

• A visible, high-impact role shaping Bodytree’s wellness experience strategy

• A collaborative, passionate, wellness-driven team environment

• Opportunities to grow with a fast-expanding premium wellness brand

Ready to join the Bodytree team?

Apply now — we can't wait to meet you.