Digital Marketing Specialist
Full-time
PulseMediaNL
About PulseMediaNL
PulseMediaNL is a digital media and marketing agency specializing in digital marketing, content creation, social media management, branding, paid advertising, SEO, website optimization, and data-driven marketing strategies. We help businesses, brands, and entrepreneurs build a strong online presence and drive measurable business growth.
Position Summary
We are seeking a creative, analytical, and results-driven Digital Marketing Specialist to plan, execute, manage, and optimize digital marketing campaigns across multiple channels. You will collaborate with designers, content creators, developers, and clients to deliver campaigns that increase brand awareness, generate leads, improve conversions, and maximize ROI.
Key Responsibilities
Digital Marketing Strategy
- Develop and execute digital marketing strategies aligned with business goals and KPIs.
- Conduct market research and competitor analysis.
- Identify growth opportunities and recommend innovative marketing initiatives.
Social Media Marketing
- Manage content calendars and create engaging content across:
- X (Twitter)
- TikTok
- YouTube
- Pinterest (where applicable)
- Grow audience engagement, monitor interactions, and analyze performance.
Paid Advertising
Plan, launch, optimize, and monitor campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- TikTok Ads
- YouTube Ads
Responsibilities include:
- Audience targeting
- Budget allocation
- A/B testing
- Bid optimization
- Conversion tracking
- ROI analysis
SEO
- Conduct keyword research.
- Optimize website content and on-page SEO.
- Develop off-page SEO strategies.
- Monitor search rankings.
- Identify technical SEO issues.
- Improve website indexing and performance.
Content Marketing
Collaborate on:
- Blog articles
- Landing pages
- Email campaigns
- Website content
- Video marketing campaigns
- Marketing copy
- Lead magnets
- Case studies
Ensure all content supports SEO and business objectives.
Email Marketing
- Build automated email campaigns.
- Segment audiences.
- Create newsletters.
- Optimize open and click-through rates.
- Maintain subscriber databases.
Experience with:
- Mailchimp
- Klaviyo
- ActiveCampaign
- HubSpot
- Brevo
Analytics & Reporting
Use:
- Google Analytics 4
- Google Search Console
- Meta Business Suite
- Google Tag Manager
- Looker Studio
Report on:
- Website traffic
- Conversion rates
- Lead generation
- Campaign ROI
- Customer acquisition costs
- Engagement metrics
Website Management
- Update website content.
- Optimize landing pages.
- Improve UX, page speed, conversion rates, and mobile responsiveness.
- Experience with WordPress is highly desirable.
Marketing Automation
- Manage lead nurturing workflows.
- CRM integrations.
- Automated email sequences.
- Customer journey mapping.
- Sales funnel optimization.
Brand Management
- Maintain brand consistency across all channels.
- Support brand awareness initiatives.
- Protect and strengthen the PulseMediaNL brand.
Required Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or related field (preferred but not mandatory with equivalent experience).
- 2–5+ years of digital marketing experience.
- Proven experience executing successful marketing campaigns.
- Experience managing paid advertising budgets.
- Strong understanding of SEO and SEM.
- Experience with Google Analytics 4.
- Knowledge of content marketing and marketing automation.
- Excellent written and verbal communication skills.
- Strong analytical, problem-solving, and project management skills.
- Ability to manage multiple projects simultaneously.
- High attention to detail.
- Self-motivated and results-driven.
Preferred Skills
Experience with:
- Google Ads
- Meta Business Suite
- LinkedIn Campaign Manager
- TikTok Ads Manager
- Google Tag Manager
- Looker Studio
- WordPress
- Canva
- Adobe Creative Suite
- Figma
- HubSpot CRM
- Mailchimp
- SEMrush
- Ahrefs
- Screaming Frog
- ChatGPT and AI-powered marketing tools
Basic knowledge of:
- HTML/CSS
- Conversion Rate Optimization (CRO)
- UX/UI principles
- Marketing automation
- CRM platforms
Key Competencies
- Strategic thinking
- Creative problem-solving
- Excellent communication
- Time management
- Data analysis
- Adaptability
- Collaboration
- Customer-focused mindset
- Project management
- Initiative and accountability
Key Performance Indicators (KPIs)
- Website traffic growth
- Lead generation
- Conversion rate improvements
- Cost per acquisition (CPA)
- Return on Ad Spend (ROAS)
- Search engine rankings
- Social media engagement
- Email marketing performance
- Campaign ROI
- Customer acquisition growth
What We Offer
- Competitive salary based on experience
- Performance-based bonuses
- Professional development opportunities
- Access to industry-leading marketing tools
- Flexible work environment
- Collaborative and innovative team culture
- Career advancement opportunities
- Paid training and certifications
- Opportunity to work on exciting local and international brands
Why Join PulseMediaNL?
Join a collaborative, innovative team where you'll work on exciting AI-driven marketing initiatives, leverage the latest digital technologies, and help clients achieve measurable business growth while advancing your own career.
Vacancy posted 2 days ago
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