Cluster Marketing & Communication Manager
Full-time
AccorHotel
Execution & Organizing
- Execution of annual marketing and communications plans aligning activities with department budgets ROI targets and wider business objectives.
- Monitor industry cultural and travel trends; conduct competitive analysis.
- Execute public relations activities for the hotel based on its marketing goals.
Brand Identity & Communications Messaging
- Ensure brand consistency across all guest touchpoints including signage collateral guest experiences events B2B (corporate trade MICE) and B2C (leisure lifestyle) channels.
- Coordinate with design and production agencies for timely delivery of marketing materials hotel gifts and media giveaways.
- Implement global/regional brand campaigns using provided guidelines and assets.
- Maintain and create visual assets like photography videography and graphics for marketing and PR as per brand guidelines.
Public Relations & Media Relations
- Execute PR and media activities per annual strategy covering F&B Rooms SPA Leisure MICE.
- Update media kit with fact sheets executive bios imagery and brand content.
- Support press events visits and familiarization trips to boost hotel exposure.
- Draft news releases articles and executive statements to enhance brand storytelling.
- Maintain media databases mailing lists and clipping reports for monitoring and planning.
- Respond promptly to media inquiries and assist with crisis communication protocols.
Campaign Development & Execution
- Implement multi-channel campaigns aligned with annual plans and brand guidelines.
- Support brand activations sponsorship media partnerships events and experiences ensuring creative excellence and maximizing engagement and interest.
- Track campaign performance and recommend optimizations based on data insights.
Agency & Partner Management
- Handle daily communication with creative and PR agencies on scope timelines and budgets.
- Coordinate hotel participation in promotions tourism board campaigns events and collaborations.
Financial & Performance Management
- Track marketing expenses and manage the MarComm budget.
- Prepare regular reports on campaign performance media coverage and ROI for leadership review .
Operations
- Collaborate with Sales F&B Spa Rooms Loyalty and Events to align marketing and communications initiatives with operational needs.
- Support T&C in managing the hotels LinkedIn presence amplifying media coverage and executive thought leadership.
Administration
- Maintain an organized archive of marketing materials media assets and key reports.
- Distribute monthly calendars media schedules and campaign performance reports.
- Daily media monitoring compile clipping files share summaries with leadership and PR teams.
Qualifications :
Qualifications & Requirements
- Bachelors degree in Marketing Communications Public Relations Business Administration or a related field.
- 3-5 years of hands-on Marketing and PR experience preferably in hospitality or a consumerfocused industry.
- Strong copywriting and editing skills with attention to detail.
- Experience managing agency relationships and coordinating multichannel campaigns.
- Ability to work effectively in a fastpaced teamoriented environment.
- Knowledge in brand communication tools and platforms. Experience in media relations press release writing event planning content creation and managing design and production of marketing collaterals.
- Familiarity with basic design software (Canva Adobe Suite) and internal communication platforms.
- Understanding of branding public relations storytelling guest engagement and cross-functional campaign coordination. Experience in managing marketing agencies and creative vendors is a plus.
Additional Information :
Experience is an asset.
Prior experience working in Hospitality field
Fluency in English
Additional languages are a plus
We are an inclusive company and our ambition is to attract recruit and promote diverse talent.
Remote Work :
No
Employment Type :
Full-time
Vacancy posted 1 day ago
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