Founding Marketing Lead
Flatgigs
We are looking for a Founding Marketing Lead for an early-stage, founder‑led AI startup in sports technology, based in Dubai with a live product pilot in market and we're building something genuinely new in a fast‑moving, AI‑forward space.
The role
Own brand and demand from the ground up: positioning, content, social, campaigns, and top‑of‑funnel growth. You'll define how we sound and show up, and build the marketing engine from scratch. This is a marketing and brand role, not sales - the founder owns partnerships and deal‑closing.
The model
This starts part‑time, alongside your current job. It's built for someone settled in a good role who wants real ownership in something they believe in: AI‑driven, ambitious, built on the side to begin with, with equity and a path to a full‑time co‑founder seat as we grow.
- At least 3+ years in growth, brand, or product marketing, including real time at an early‑stage startup (seed to Series A).
- You've built a brand and a demand engine from near‑zero, not just optimised an existing one.
- Experience marketing to consumers, or through a business channel to reach consumers (B2B2C). Backgrounds we like: two‑sided marketplaces, consumer subscription apps, fintech, D2C, health/fitness, edtech, gaming, or B2B platforms.
- A hands‑on operator who can both set the positioning and make the content and campaigns yourself, without a big team or agency.
- Self‑directed and comfortable with ambiguity. You can carry a function solo, part‑time, and async.
Bonus
- Interest or background in sports, sports‑tech, or football.
- GCC / MENA market experience.
- Content creation or design skills.
Terms
Equity‑led, part‑time (8-12 hours a week) now, with a path to full‑time co‑founder as we scale.
#J-18808-LjbffrVacancy posted 1 day ago
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