Growth and Brand Marketing
Temporary
Black & Grey HR
This is a remote position.
What You'll Deliver
- Email and campaign engine. Plan, build, and run email campaigns end to end. Strategy, copy, send, follow up. Every campaign is tied to a lead outcome, not a vanity metric.
- Lead generation and nurture. Turn cold and warm lists into qualified pipeline. Build the nurture flows that move a contact from aware to ready.
- Newsletter. A regular newsletter that builds authority in executive search and advisory. Built for a service business selling trust, not products. People should open it because it's worth reading.
- Database and segmentation. Clean the database, segment by intent, and turn it into a real asset. Sharp targeting, zero leakage.
- Zoho One build. Set up and improve marketing workflows and automation inside Zoho One and CRM. Everything is documented and living in our system, not on your laptop.
- Reporting. Track performance and act on it. Draw a clear line from your work to influenced or sourced pipeline.
How We'll Measure This
Not opens. Not clicks. Pipeline.
By day 90 we expect:
A cleaned, segmented database with intent scoring live.
A newsletter shipping on a real cadence with a growing, engaged list.
At least one repeatable nurture-to-pipeline flow built and running in Zoho.
A clear report showing leads generated and deals influenced.
Requirements
You think like a strategist and ship like an operator. You can plan Monday and go live Wednesday.
You've built demand or brand engines before, ideally for a service business, B2B, or agency.
You're fluent in Zoho One or comparable CRM and automation tools.
You work independently, take ownership, and don't wait for a brief.
You're comfortable being measured on outcomes, not activity.
Engagement Terms
- Initial 90-day scoped engagement.
- Output-based.
- Access to systems under NDA, scoped tight.
- All workflows, assets, and data documented and retained inside Black & Grey HR systems.
- Strong performance converts to an extended retainer or a permanent Growth and Brand Lead seat.
Vacancy posted 22 days ago
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