Senior Customer Insights Lead - MENA Growth & Sales Strategy

SMC MENA Customer Insights Lead

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

We’re looking for a strategic and hands‑on Customer Insights Lead to join the SMC team at Snap Inc, in the MENA region. In this role, you’ll lead research and analytics initiatives that fuel our sales teams with deep, vertical‑specific insights, and product‑sales recommendations.

You’ll drive end‑to‑end execution of insights projects across the MENA region and globally. The research efforts will span industry verticals, distilling complex data into clear, actionable outputs that strengthen go‑to‑market strategies and sales narratives. This is a great opportunity for someone with a strong background in B2B research and analytics in the technology space, who enjoys working cross‑functionally and is passionate about delivering insights that move the business forward.

The role reports to the Head of SMC Insights based in California, USA, and will partner closely with Sales, Growth, Marketing, and Business Development teams across the MENA region.

What you’ll do:

• Develop Vertical Insight Narratives – Build compelling, insight‑driven narratives that help the SMC Growth, Sales, and Business Development teams craft stronger, more relevant sales pitches tailored to each advertiser’s category and target audience on Snapchat.
• Support BD Outreach with Credibility‑Boosting Insights – Partner with BD teams to inform cold outreach with data‑backed, vertically‑specific insights that increase the credibility of our sales pitch.
• Translate Advertiser Objectives Product Recommendations – Work closely with cross‑functional teams to identify the right product feature mix for each advertiser type based on their objectives, audience segments, and industry vertical.
• Synthesize 1P and 3P Data into Actionable Outputs – Combine internal data (e.g., campaign performance, Snapchatter behavior), external data sources (e.g., GWI), and strategic intuition to craft tailored insights that are timely, actionable, and easy to activate.
• Operationalize Scalable Insight Production – Build repeatable frameworks to generate insights that can be scaled across key regions and verticals. Create templates and tooling where possible to accelerate turnaround for Sales, Marketing, BD teams, and Events.
• Engage with Cross‑Functional Stakeholders – Serve as the point person for Marketing, Sales, and BD teams on insight needs. Translate business questions into research briefs, prioritize efforts based on impact, and ensure timely, high‑quality deliverables.
• Elevate Go‑To‑Market Materials with Tailored Deliverables – Support the creation of one‑pagers, pitch decks, and vertical strategy narratives by embedding insight rigor and tailoring content to advertiser‑specific contexts.
• Act as a Strategic Liaison to Global Teams – Bridge the MENA region with global Insights, and Growth teams based in North America. Ensure team’s needs and market nuances are reflected in global initiatives, while local teams benefit from scalable tools, narratives, and best practices developed centrally.

Knowledge, Skills & Abilities:

• Experience with data analytics, and quantitative & qualitative research methodologies in the B2B technology space.
• Familiarity with audience and industry insights platforms like GWI, Mintel, etc.
• Hands‑on experience with tools like Qualtrics.
• Ability to present and brainstorm research findings with both technical and non‑technical/business audiences.
• Ability to connect the dots between disparate sources and think strategically about how recommendations will impact the go‑to‑market strategy.

Minimum Qualifications:

• At least 8+ years of experience conducting B2B research in technology space.
• Proficiency in SQL and/or Python/R for analysis and data visualization.
• Bachelors degree in Computer Science, Human Computer Interaction, Information Science, Psychology, Social Science, or any related field or equivalent years of experience.

Preferred Qualifications:

• Masters degree in Computer Science, Human Computer Interaction, Information Science, Psychology, Social Science.
• Experience with quantitative research (metrics, survey design, response effects, sampling, crosstabs, and statistical concepts, etc.).
• Experience in evaluating, negotiating, and working with external research vendors.
• Demonstrated critical thinking beyond business requests.
• Enjoy collaborative work in a dynamic, data‑driven and creative environment.

If you are passionate about customer experience and have a strong track record of conducting research for advertiser‑facing workflows, we encourage you to apply for this position.

Benefits & Policies

"Default Together" Policy: We expect team members in the MENA region to work in an office at least four days per week.

We offer competitive benefits including paid maternity and paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that allow you to share in Snap’s long‑term success.

We are an equal‑opportunity employer. Snap is proud to provide employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth, breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please contact us at View email address on click.appcast.io.