Senior Marketing Manager - Visa Commercial Solutions CEMEA

The Visa Commercial Solutions (VCS) Marketing team at Visa is a dynamic and dedicated team with a strong focus on performance. Our mission is to lead and execute marketing strategies to raise awareness and generate demand through the creation and curation of Product and B2B Marketing Strategies. Success is achieved through collaboration with crossfunctional teams across Visa to accelerate product and solution adoption migration and retention ultimately driving business growth.

Visa Commercial Solutions offers more than 50 solutions that streamline payments manage expenses improve cash flow optimize working capital and simplify procurement processes for businesses of all sizes from large corporates to small businesses to governments.

Role summary:

As the Regional Senior Manager for the CEMEA region and based in Dubai you will report to both the B2B marketing Head of CEMEA and Global Head of Marketing for VCS. You will be responsible for leading regional marketing programs for Visas Growth Engine in the CEMEA region. In this role you will connect our regional product strategy to the tactics required to drive success in sales and marketing. Utilizing strategic insights and data you will develop positioning value propositions and messaging that resonate with buyers enabling our sales teams to thrive. You will collaborate with global and communication teams to design develop and deliver innovative programs and marketing initiatives to achieve CEMEAs objectives.

Key responsibilities:

Be a strategic leader:

1. Develop regional marketing strategies in close collaboration with global regional and subregions to engage clients and achieve Visas business and marketing goals.

2. Become an expert on our target audiences advocate for them within Visa understand their buying criteria and use these insights to develop compelling value propositions and messaging.

3. Create marketing materials that clearly articulate value propositions positioning and messaging and activate experiential strategies aligned with regional priorities.

4. Lead direct and manage agencies to accomplish strategic marketing projects that support business objectives and drive tangible outcomes.

Drive Visa Commercial Solution ecosystem awareness thought leadership and client/industry engagement:

1. Collaborate with Global Product & B2B Marketing to shape industry thought leadership content and promote it across B2B ecosystem audiences.

2. Partner with regional Communications leads to plan and execute thought leadership programs with and through media partners.

3. Strategically plan and execute key client/industry events designed to engage our target market through rich content and experiences while positioning Visa as the partner of choice and dive demand for our commercial solutions. 

4. Deploy B2B awareness and lead generation campaigns targeting Financial Institutions FinTechs BPSPs Strategic Partners Large MidMarket Commercial Accounts SMBs and Government Institutions.

5. Localize build and deploy sales enablement content to assist Visa Commercial Solution product & sales teams in engaging clients and partners.

6. Localize and launch and owned channel content to support B2B campaigns.

7. Develop and activate marketing strategies and events to advance an alwayson content strategy building awareness and driving demand.

8. Accelerate enduser adoption and usage by taking the lead to drive client marketing initiatives in alignment with respective VCS & AE team/s supporting cardholder activation acquisition and usage for either marketwide campaigns/issuers. Partner closely with country Client Marketing teams on best practices on client marketing initiatives.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications :

Basic Qualifications
8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters MBA JD MD) or 2 years of work experience with a PhD

Preferred Qualifications

• Minimum 10 years of progressively responsible business experience in Marketing Product Management or B2B Marketing.
• Experience in developing and managing partner programs is a plus.
• Strategic thinker with a resultsoriented mindset approaching challenges with thoughtfulness drive and urgency.
• Audiencefocused mindset with a proven track record of discovering key insights.
• Strong executive presence with highly effective written and verbal communication skills including impactful presentation abilities.
• Team player who adds energy ideas and fun to the team and corporate culture.
• Strong planning organizational and problemsolving skills.
• Solid financial and analytical acumen with a strong ROI orientation.
• Datadriven and analytical capability to yield insights for decisionmaking.
• Regional sensibilities and an empathetic outlook to work well with other markets and cultures around the world.

What will also help:

• Strong internal team and external client stakeholder management with a collaborative diplomatic and flexible style; able to work effectively in a matrixed organization.
• Excellent presentation skills including strong oral and written capabilities.
• Solutionsfocused mindset.

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Fulltime