KAYALI UX/UI Designer- E-commerce

Description

Who We Are

Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona

Kattan. Translating to 'my imagination' in Arabic, KAYALI provides a modern fragrance experience

inspired by Mona's rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world's most renowned perfumers and sources the finest

ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.

Our Mission

To make everyone feel like the diamond they are! To build a global community of fragrance lovers

through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

Summary

KAYALI is seeking a talented UX/UI Designer to build digital content for the e-commerce business. This is an opportunity for the right individual to develop a wide range of skills and gain experience working for a fast-growing online business with considerable creative freedom and strong ambitions. This role will report into the E-commerce Director and work closely with the E-commerce and Marketing Teams.

KPIs: Brand website conversion rate, user engagement (time spent, bounce rate), emails open/click rates, paid media campaigns performance.

Key Responsibilities:

Website Design:

• Design and develop a visually captivating and responsive e-commerce website that aligns with the brand's identity.
• Ensure the website design reflects the uniqueness, sophistication, and exclusivity of the brand.
• Optimize the website for a seamless user experience across all devices (desktop, mobile, tablet).

User Experience (UX) and Interface (UI) Design:

• Develop intuitive navigation and interface designs that enhance user engagement and drive conversions.
• Conduct user research and usability testing to inform design decisions.
• Ensure the website is user-friendly, focusing on ease of navigation and a streamlined checkout process.

Branding across Website, e-mailings and media campaigns:

• Maintain and enhance the brand's visual identity across digital platforms and communication tools such as the brand website, the e-mailings/newsletters, and assets for paid media campaigns.
• Create and implement design elements that convey the brand's heritage and message.
• Collaborate with the marketing team to ensure consistency in brand messaging across all online touchpoints.

Content Creation and Management:

• Work with content creators to integrate high-quality images, videos, and graphics that showcase the quality of the products and offers.
• Assist the e-commerce team to regularly update the website and digital campaigns with content for new products & promotions, following the website animation plan.

Performance Monitoring and Optimization:

• Monitor website performance, including load times, responsiveness, and overall user engagement.
• Use analytics tools to track customer behaviour and optimize the website for higher conversion rates.
• Implement A/B testing to refine design elements and improve user experience.

Collaboration and Project Management:

• Collaborate with the e-commerce product manager and the tech teams/agencies to implement design concepts and ensure functionality.
• Work closely with the marketing team to support digital campaigns and promotions and ensure brand consistency.
• Manage multiple projects simultaneously, ensuring timely delivery of all web design tasks.

Requirements

• Bachelor's degree in Web Design, Graphic Design, or a related field.

• Proven experience in web design, preferably within the beauty or fragrance industry.
• Strong portfolio showcasing high-end web design projects.
• Proficiency in design software such as Adobe Creative Suite, Sketch, Figma, or similar.
• Understanding of front-end development and responsive design principles.
• Experience with e-commerce platforms such as Shopify, Magento, or WooCommerce.
• Good understanding of UX/UI principles and best practices.
• Strong attention to detail and a keen eye for aesthetics.
• Ability to work independently and as part of a team in a fast-paced environment.
• Passion for premium branding and a deep appreciation for design.