Head of Trade Marketing & E-Commerce
Caliberly
Job Title - Head of Trade Marketing & E-commerce
MAIN RESPONSIBILITIES
- Develop and implement the company's marketing strategy for the online and offline sales channels of the store chain
- Manage and grow the product site on Shopify
- Ensure product listings are complete and kept up to date
- Oversee website SEO optimization
- Set up and manage Google Ads
- Manage and promote Instagram
- Work with bloggers and influencers
- Drive traffic to the website and to the retail stores
- Increase conversion from store/website visitors into sales
- Grow online and offline sales
- Manage the company's marketing calendar
- Plan and execute trade-marketing activities across the retail network
- Develop and run seasonal campaigns, special offers, and events to attract customers
- Design sales-growth and in-store traffic stimulation mechanics
- Coordinate with suppliers and their marketing teams to organize joint promotional activities
- Prepare and oversee the placement of POSM materials in retail locations
- Plan marketing support for new products and seasonal collections
- Analyze the effectiveness of trade-marketing activities
- Develop and promote the company's online store
- Attract targeted traffic to the e-commerce site and to the chain's retail stores
- Analyze marketing metrics, the performance of advertising campaigns, and ROI
- Manage the marketing budget
- Conduct market and competitor analysis, and analyze consumer behavior
- Prepare proposals to increase store traffic and drive sales growth
- Manage agencies, advertising contractors, and external marketing partners
- Lead the marketing team and participate in its further development
REQUIREMENTS
- At least 5 years of experience as a marketing lead/manager such as Marketing Head, Head of Marketing, Marketing Director, or Head of Digital Marketing
- Total marketing experience of at least 10 years
- Mandatory experience in e-commerce within the last 2–3 years
- Practical experience in retail companies
- In-depth understanding of trade marketing and offline in-store traffic acquisition tools
- Experience with marketing calendars and seasonal planning of activities
- Experience collaborating with suppliers and delivering joint marketing projects
- Experience with Shopify is an advantage
- Experience with Google Ads, SEO, and digital promotion channels
- Experience growing Instagram and working with influencers
- Experience managing a marketing team and contractors
- Strong analytical skills and experience working with KPIs
- We consider candidates from retail chains of children's products, toys, cosmetics, perfumery, fashion retail, accessories, and electronics
- Experience in children's retail is an advantage
- English: B2 level or higher
Apply now!
Vacancy posted 2 days ago
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