Marketing Automation Senior Associate

About the Digital Marketing Manager position

The Digital Marketing Manager develops, implements, tracks, and optimizes digital marketing campaigns across all digital channels. You should have a strong grasp of concepts regarding marketing tools, strategies, and integrated digital marketing campaigns. You should be able to lead a digital marketing campaign from conception to full execution. The Digital Marketing manager ensures that campaigns launch on time, and within budget. You will work with a variety of other teams including marketing, programmers, and vendors.

Digital Marketing Manager responsibilities are:

• Plan and execute all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.

• Design, create, and maintain social media presence.

• Measure and report on digital marketing campaign performance, and assess these against goals such as ROI and KPIs.

• Optimize spend and performance based on trend insights.

• Brainstorm new creative growth strategies.

• Plan, execute, and measure experiments and conversion tests.

• Create landing pages and optimize user experience by collaborating with internal teams

• Evaluate end-to-end customer experience using analytical ability, looking across multiple channels.

• Instrument conversion points and optimize user funnels

• Evaluate emergent technologies; provide thought leadership; provide perspective for adoption when appropriate.