Marketing Operations & Revenue Manager
PVH (Tommy Hilfiger/Calvin Klein)
Marketing Revenue Operations Manager
We are looking for a hands‑on Marketing Revenue Operations Manager to own, build and scale HubSpot as the commercial engine of our business.
Key Responsibilities
- HubSpot Platform Ownership
- Own HubSpot end-to-end across Marketing Hub, Sales Hub, Service Hub, Operations Hub and operational workflows
- Build, maintain and optimise complex workflows, automations and lead scoring models
- Develop custom properties, objects and data architecture to support multi‑market operations (UK, UAE, India, Canada, and more)
- Manage integrations, API connections and third‑party app management
- Ensure data hygiene, deduplication and governance across the platform
- Drive HubSpot adoption and best practice across Marketing, Sales and Client Services
- Support GTM activity for new market and product launches, ensuring CRM infrastructure, workflows, tracking and reporting are configured and ready ahead of each go‑live
- Lead Management and Attribution
- Build and maintain a lead lifecycle framework covering MQL, SQL and SAL definitions and routing
- Implement full tracking and attribution from paid and organic lead sources through to registration and conversion
- Create and optimise lead scoring models based on behavioural and firmographic data
- Set up lead routing, assignment rules and SLA tracking for SDR and Sales teams
- Implement UTM tracking standards and ensure proper campaign tagging across all channels
- Build attribution reporting to understand the true return on commercial activity
- Marketing Automation and Nurture
- Design, build and optimise automated prospecting and nurture campaigns across the full customer journey, including email, call and social integrations
- Develop segmentation strategies for personalised, multi‑touch campaigns
- Build triggered campaigns based on user behaviour, lifecycle stage and account signals
- Create automated client communication workflows covering onboarding, product updates, upsell and cross‑sell, and reactivation
- A/B test emails, subject lines, CTAs and nurture sequences continuously
- Support GTM activity for new market and product launches
- Ensure all communications comply with financial services regulations including FCA requirements and GDPR
- Pipeline Development and Sales Enablement
- Build and optimise lead scoring and qualification models to improve pipeline quality
- Manage lead routing, prospecting workspaces and sales sequencing
- Support pipeline progression, account activation and reactivation campaigns
- Partner with Client Services, Sales and SDR teams to optimise CRM workflows, deal stages and pipeline management and ticketing
- Support commercial forecasting and pipeline reporting
- Support GTM activity for new market and product launches
- Conversion Rate Optimisation
- Own lead capture across every digital touchpoint, landing pages, HubSpot lead and registration forms, progressive profiling, hidden fields and registration journeys
- Manage UTM attribution and conversion funnel tracking
- Continuously optimise user journeys and conversion rates
- Work with marketing and design teams to improve campaign landing page performance
- Reporting and Commercial Insight
- Build and maintain dashboards tracking lead generation, pipeline contribution, revenue attribution, conversion rates, ca
Vacancy posted 4 days ago
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