AI Native Content Writer

Finanshels is the Finance OS for the GCC’s fastest-growing SMEs . We give every founder a full finance function — accounting, VAT, corporate tax, and CFO advisory — at a fixed monthly fee, with no hiring and no overhead. We are AI-native and human-backed: 150+ qualified accountants, powered by our own workflow platform.

The proof: 7,000+ businesses served, 4.9★ on Trustpilot, 48–72 hours to compliance, MBRIF-backed, and named in Gulf News’ Top 10. We are UAE-based and GCC-expanding. We are not a traditional accounting firm — we are the infrastructure layer that replaces the cost and complexity of an in-house finance team.

About the Role

We are hiring an AI‑Native Content Writer to own how Finanshels shows up in search, in AI answers, and across the channels where UAE founders make decisions. This is not a traditional content role. You will not simply write more blogs. You will design, build, and run an agentic content system — a chain of AI agents that takes a topic from discovery to a published, human‑reviewed article, at high velocity and consistent quality.

You bring genuine understanding of finance, tax, and compliance, real long‑form SEO craft, and hands‑on experience wiring AI tools into a working pipeline. You will report into marketing leadership and work closely with our finance experts to keep every piece accurate, compliant, and useful.

What You Will Own

• The content engine. Build and operate the AI-agent pipeline that plans, drafts, validates, humanises, and publishes content end to end — and keep raising its quality and output.
• SEO, GEO and AEO outcomes. Grow organic traffic, keyword rankings, and — just as important — how often Finanshels is cited in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews) for UAE finance and tax queries.
• The editorial calendar. Plan and execute an ICP-focused content calendar at high velocity across articles, guides, e‑books, reports, press releases, and social.
• Long‑form authority content. Produce accurate, plain‑English content on accounting, VAT, corporate tax, audit, AML, and compliance that founders actually trust and act on.
• Repurposing and distribution. Turn every pillar piece into social copy, newsletters, and short‑form assets using tools like Surfer SEO — one input, many outputs.
• Webinars and events. Build the webinar and event calendar; create decks and talking points; host sessions when required.
• Publishing and craft. Publish clean, on‑brand pages in Webflow (and WordPress / React where needed) and produce basic supporting design in Canva and Adobe / AI tools.

The AI-Native Content System You Will Build and Run

The core of this role is a working, agentic content pipeline. You should be able to demonstrate and explain a system like the one below — how each agent hands off to the next, where the tools connect, and where the human stays in control. We use Claude to orchestrate; strong candidates can build this with Claude plus the tools below, or with an equivalent platform such as AirOps.

Step AI Agent Tool Output

1 Topic Discovery Ahrefs + Frase Finds topics via keyword, competitor, and AI‑topic research; hands a shortlist to the brief agent.

2 Content Brief Frase Turns the chosen topic into a structured, SEO‑ready content brief.

3 Content Writing Frase.io Drafts the full long‑form piece from the brief.

4 Validation Originality.ai Checks plagiarism and AI‑detection; flags anything that fails the bar.

5 Humanising Walter Writes AI Rewrites to read naturally and pass as genuinely human, well‑written copy.

6 Publishing Frase → Webflow Routes to Frase for a human review and final edits, then pushes to Webflow to go live.

Must-Have Skills and Experience

• A degree in finance or journalism, with a functional understanding of accounting, tax, compliance, and audits.
• 5–7 years writing long‑form SEO content: articles, press releases, blogs, guides, e‑books, and reports.
• Proven native‑AI system building. You have built an agentic system that writes and publishes AI‑assisted content end to end, and can walk us through exactly how you did it.
• End‑to‑end AI copy workflows. Hands‑on with tools such as Claude, Frase, Originality.ai, and Humanize AI / Walter Writes — from brief generation to publishing.
• Orchestration skill. You can integrate Claude with the tools above, or with a platform such as AirOps, and explain the architecture clearly to a non‑technical team.
• Rehashing and repurposing at scale using tools like Surfer SEO.
• CMS publishing in Webflow, WordPress, and React.
• Demonstrable SEO / GEO / AEO outcomes for fintech or finance brands — with numbers you can show.
• ICP‑focused content calendars planned and executed at high velocity.
• Creative and social media copy with demonstrable outcomes.
• Webinar and event capability: calendars, decks, talking points, and hosting when required.
• Basic design in Canva, Adobe, and other AI tools.
• Fluent English. Proficiency in Arabic is desired and a strong advantage.

Tools You Will Work With

Area Tools

Research & SEO

Ahrefs, Frase, Surfer SEO

AI writing & orchestration

Claude, Frase, AirOps

Validation & humanising

Originality.ai, Walter Writes AI / Humanize AI

Publishing (CMS)

Webflow, WordPress, React

Design

Canva, Adobe, AI design tools

Nice to Have

• Direct experience in the UAE / GCC SME, fintech, or professional‑services market.
• A published portfolio of finance or tax content that ranks or gets cited in AI answers.
• Familiarity with UAE VAT and corporate tax topics, and the discipline to keep claims accurate and compliant.
• Experience measuring AI‑citation visibility (e.g. brand mentions in ChatGPT, Perplexity, Google AI Overviews).

What Success Looks Like

First 30 days

• Audit our current content, rankings, and AI‑citation footprint; map the highest‑value topic gaps for UAE founders.
• Stand up or take over the agentic pipeline and ship the first batch of AI‑assisted, human‑reviewed articles.

First 90 days

• Run a live ICP content calendar at high velocity, with a measurable lift in published volume at a consistent quality bar.
• Show early movement in organic traffic, target‑keyword rankings, and AI‑answer citations for priority finance and tax queries.
• Repurpose every pillar piece into social and email assets, and run at least one webinar end to end.

Who You Are

You take ownership and move without micromanagement. You have high standards and translate every financial term into plain English. You are as comfortable in a keyword tool and an AI workflow as you are in a blank document. You care that content is accurate, useful, and compliant — not just that it ranks. And you are excited to build systems that let a small team punch far above its weight.