Social Media & Marketing Manager (Hospitality Food & Beverage)
Full-time
Black Pearl Consult
Our client a well-established and fast-growing hospitality group is seeking a creative and strategic Social Media & Marketing Manager to lead its digital marketing and brand communications. The ideal candidate will bring strong knowledge of café culture and customer engagement coupled with the ability to craft compelling stories and campaigns across multiple platforms.
Key Responsibilities:
Develop and implement an integrated marketing strategy to increase brand awareness customer engagement and overall business performance.
Manage and grow the companys social media presence across platforms (Instagram TikTok Facebook LinkedIn etc.) with consistent tone design and messaging.
Create curate and schedule high-quality visual and written content including photos videos stories and campaigns.
Lead creative production efforts including photo/video shoots influencer collaborations and digital partnerships.
Oversee the design and maintenance of the company website (WordPress/Wix) and ensure content is regularly updated.
Monitor campaign analytics track KPIs and generate performance reports to optimize content and strategy.
Coordinate with internal departments and external agencies to maintain brand consistency across all touchpoints.
Stay current on social media trends hospitality marketing innovations and competitor activities to drive continuous improvement.
Requirements
- Bachelors degree in Marketing Communications or a related field.
- Minimum 3 years of experience in social media and marketing preferably within the food & beverage or hospitality industry.
- Strong leadership and project management skills with the ability to manage multiple campaigns simultaneously.
- Proficiency in social media tools and Adobe Creative Suite (Photoshop Illustrator Premiere etc.).
- Excellent visual and written storytelling skills with a keen eye for design and detail.
- Experience in WordPress and/or Wix platforms is an advantage.
- Fluency in English is essential; Arabic language skills are a plus.
- Passion for café culture creativity and delivering an exceptional customer experience.
Work Location
Abu Dhabi
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Vacancy posted 25 days ago
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