Social Media Marketing Specialist

Job Description:

Job description- Social Media / Marketing Executive

REPORTS TO: Owner / General Manager /Brand Heads

· Responsible to post for (Redline Brands & Bits & Pieces) in Social Media (Instagram/Facebook & so on) during peak viewing timing. Management to communicate timing & frequency by brand.

· Visiting the Salon, Restaurants & Shops a minimum of once per week to obtain social media content. Relevant Travel expenses will be reimbursed upon the submission of Original Receipts.

· Assisting Brand Heads in deploying brand strategies to generate consumer traffic, increase average baskets / spend per head and customer frequency.

· Responsible for drafting & executing approved marketing plans.

· Plans overall budget and individual budgets for all activities

· Analyses revenue of assigned brands across markets and suggests activities to boost KPIs.

· Responsible for training staff to ensure the success of all marketing initiatives.

· Improving store profitability by creating operational in-store action plans to increase customer acquisition, retention, satisfaction, cross selling & up selling

· Analyzes results (Store events, direct marketing, promotions, PR…)

· Defines actions based on Mystery shopper reports, customer & blogger / Influencer feedback

· Compares budget versus actual spends on a monthly basis.

· Undertakes benchmarking of marketing activities against competition

· Develop relationships with key support stakeholders like Editors, Influencers, Mall Marketing.

· Monitors Store KPI’s & reports to Brand Heads

KEY COMPETENCIES

· Actionable Consumer and Shopper Insights

· Performance Monitoring

· Brand Communication

· Digital Marketing

Requirements: