WordPress Developer - Digital Growth

Dubai, United Arab Emirates | Posted on 05/04/2026

Weare looking for a technically versatile WordPress Developer who goes beyondbasic web development. This role sits at the intersection of web engineering,AI-assisted content production, and digital marketing execution. You will ownthe technical layer of Elaris's digital presence - from high-converting landingpages to booking integrations, CRM connectors, and performance-optimised webassets.

Key Responsibility Areas (KRAs)

1. WordPress Development and Site Management

• Build, maintain, and optimise WordPress websites acrossall four Elaris branches
• Manage themes, plugins, page builders (Elementor / Divi),and custom templates
• Ensure site speed, Core Web Vitals scores, and mobileresponsiveness are consistently high
• Handle staging environments, backups, and version control(Git)
• Maintain uptime, security hardening, SSL, and server-sideconfigurations

2. Landing Page Development

• Design and build high-converting campaign landing pagesfor services including bridal, hair, nails, and seasonal promotions
• Translate marketing briefs into fully coded HTML/CSSpages with pixel-perfect execution
• A/B test landing page layouts in coordination with themarketing team
• Integrate UTM tracking, Meta Pixel, Google Tag Manager,and conversion events on all pages

3. AI-Assisted Development and Content Production

• Use AI tools (ChatGPT, Claude, GitHub Copilot, etc.) toaccelerate HTML, CSS, and PHP code generation
• Generate and optimise AI images using tools such asMidjourney, Adobe Firefly, or DALL-E for landing pages, banners, andpromotional assets
• Stay current with AI tooling that can reduce productiontime and improve output quality
• Ability to prompt-engineer effectively for both code andvisual generation tasks

4. PHP Development and Custom Functionality

• Write and maintain custom PHP scripts for WordPressfunctionality
• Build or customise plugins for booking systems (Amelia,Fresha), forms, and data handling
• Debug server-side issues, resolve conflicts betweenplugins, and optimise database queries
• Handle .htaccess, cPanel/WHM configurations, and servererror resolution

5. API Integration and Third-Party Connectivity

• Integrate and maintain APIs including Meta(Facebook/Instagram), Google Ads, WhatsApp Business, CRM platforms, and bookingtools
• Connect marketing and operational platforms using Zapier,Make (Integromat), or direct REST/Webhook implementations
• Support the WhatsApp AI booking agent (Layla) with anyweb-layer integrations via respond.io
• Maintain data flow integrity between WordPress, CRM, andreporting dashboards

6. UI/UX Design and Visual Execution

• Apply UI/UX principles to all web assets - wireframing,layout hierarchy, typography, and colour consistency aligned with the Elarisbrand
• Use tools such as Figma or Adobe XD to prototype pagesbefore development
• Ensure all designs meet luxury brand standardsappropriate for a premium salon audience in Dubai
• Maintain visual consistency across desktop and mobiletouchpoints

7. SEO Technical Foundation

• Implement on-page and technical SEO including schemamarkup, canonical tags, XML sitemaps, and robots.txt
• Optimise images, lazy loading, and caching configurationsfor performance
• Support the marketing team with landing page SEOalignment for paid and organic campaigns

8. Performance Tracking and Analytics Setup

• Set up and maintain GTM containers, GA4 properties, andconversion tracking across all pages
• Configure Meta Pixel events, Google Ads conversion tags,and custom event triggers
• Provide technical support for attribution and campaignperformance reporting

9. Email and CRM Technical Support

• Build and maintain HTML email templates for WhatsAppblast campaigns and CRM communications
• Support integrations between WordPress and email/CRMplatforms (HubSpot, Brevo, Mailchimp, etc.)
• Assist with lead capture forms, webhook routing, and datapipeline configuration

10. Collaboration and Turnaround

• Work closely with the Head of Marketing to executecampaign assets under tight deadlines
• Independently manage task queues across multiplesimultaneous projects
• Document all builds, integrations, and configurations forinternal knowledge management

Requirements

Skills and Experience

• 3 to 5 years of hands-on WordPress development experience
• Demonstrated experience with API integrations (REST,Webhooks, OAuth)
• Hands-on experience using AI tools for code generationand image creation
• Solid UI/UX design sense with portfolio evidence
• Familiarity with GTM, GA4, Meta Pixel, and conversiontracking
• Experience with booking or appointment systems is astrong advantage
• Ability to work independently in a fast-paced marketingenvironment

Preferred Qualifications

• Prior experience in a beauty, wellness, hospitality, orluxury retail brand
• Knowledge of Arabic language (an advantage, not arequirement)
• Familiarity with respond.io, Fresha, Amelia, or similarplatforms
• Experience working with performance marketing teams

What We Offer

• Competitive salary based on experience
• Work at the heart of a growing luxury salon group acrossDubai
• Direct collaboration with senior marketing leadership
• Exposure to cutting-edge AI tools and marketingtechnology