Referral & Affiliate Manager

Finanshels is looking for a Referral & Affiliate Manager to build referrals and affiliates into a meaningful

customer acquisition channel. We already have thousands of SME customers, partners and a growing presence across the UAE.

Your job is to turn that network into a scalable acquisition engine. This is not just a relationship-management role. You will own channel growth and revenue.

What You Will Own

Customer Referrals:

• Build and run the Finanshels customer referral program
• Identify customers most likely to refer
• Design referral incentives and campaigns
• Create referral journeys and communication
• Work with Customer Success and Sales to activate customers
• Track referral leads, conversion and revenue

Affiliate Program

• Recruit high-quality affiliates
• Activate and onboard affiliates
• Build affiliate incentives and commission structures
• Develop affiliate toolkits, messaging and landing pages
• Keep affiliates engaged and productive

New Distribution Channels:

• Identify and test new referral sources such as:
• Business communities
• Founders
• Creators
• Consultants
• Freelancers
• Business setup advisors
• SME influencers
• Accountants
• Finance professionals
• Industry communities
• Professional networks

Growth & Revenue:

• Own referral and affiliate acquisition targets
• Build monthly channel plans
• Track leads, customers, CAC and revenue
• Improve activation and conversion
• Kill channels that do not produce economic value
• Scale channels that work

Systems:

• Build tracking and attribution
• Ensure every referral source is measurable
• Work with RevOps to integrate referral data into CRM
• Automate affiliate onboarding, communication and payouts where possible

What Good Looks Like

• Within 6–12 months:
• Referral becomes a predictable acquisition channel
• Active affiliate base grows consistently
• Clear revenue generated from referrals
• Low CAC compared with paid acquisition
• Strong affiliate activation and retention
• Repeatable acquisition playbooks across multiple referral sources
• Reduced dependence on paid marketing

Who We Are Looking For

• 4–7 years in affiliates, partnerships, referral growth, channel growth or community-led acquisition
• Experience owning revenue targets
• Proven ability to recruit and activate partners or affiliates
• Strong relationship-building ability
• Commercial and analytical mindset
• Strong understanding of acquisition economics
• Comfortable building something from zero
• Strong execution and follow-up
• Existing SME, founder or business ecosystem relationships are a major advantage

Ideal Background

Candidates may come from:

• Fintech
• SaaS
• Marketplaces
• PropTech
• Business services
• Payments
• Insurance
• Telecom
• High-growth startups

Key Metrics:

You will be measured on:

• Referral leads
• Affiliate leads
• Activated affiliates
• Revenue generated
• CAC
• Conversion rate
• Repeat referral rate
• Channel contribution to total new customers

Location

UAE

Why This Role Matters

Finanshels should not depend only on paid ads and inbound marketing to grow. A trusted SME finance brand should naturally create referrals, advocates, partners and distribution. The opportunity is to turn that trust into a structured, measurable and scalable growth channel.