Manager Brand & Marketing Communications - Consumer (UAE National only)

Manager Brand & Marketing Communications – Consumer (UAE National only)

Job Description

Key Accountabilities:

• Develop communication strategy per segment
• Develop, execute and monitor marketing communications campaigns per segment
• Design ATL campaigns for new products and services
• Plan and manage budget for all marketing communication initiatives based on requirements from Segments (budget ownership sits with Segments)
• Manage media and creative agencies
• Ensure communication initiatives are in line with overall marketing communications strategy
• Monitor and report marketing communication campaign effectiveness (e.g. reach, costs)
• Performance digital marketing alignment with digital channel.

Qualifications:

• Minimum Bachelor degree in Marketing, Mass Communications or a related discipline

Experience:

• Minimum 10 – 15 years of experience in a marketing communications and advertisement/related role, ideally within the telecommunications industry
• 5+ years of managerial experience

Skills:

• Fluency in both English and Arabic – written and spoken
• Excellent project management and delivery skills
• Strong presentation skills with effective time-management
• Thorough understanding of the UAE culture and market
• Strong understanding of target segment media habits
• Excellent analytical, planning & risk management skills
• Work well in cross-functional team environment
• Understands needs and diversity of organisation
• Demonstrable flexibility in approach and attitude; with an ability to adapt to change & effectively manage & communicate change to people while driving business target-achievement
• Innate quality of wanting to making a personal difference and add value to the organisation
• Strong Orientation for communicating for impact in a timely manner, demonstrating foresight, forethought, planning for operational efficiency & effectively managing & identifying potential risks to business
• Strong demonstrable organizational commitment