Product cum Portfolio Marketer

Product Management Function

The Product Manager owns the entire product lifecycle, from conceptualization to obsolescence, defining what to build by translating market and customer needs into solutions that deliver profitable growth and competitive differentiation. The role is responsible for developing product roadmaps, managing product P&L, and ensuring alignment with customer needs and market opportunities. The Product Manager partners cross-functionally to deliver and maintain innovative, high-impact products that meet business objectives.

Key Responsibilities

• Develop and execute 5‑year product roadmaps, managing the product lifecycle from development to obsolescence
• Set product priorities for new developments and manage product P&L to optimize margins
• Create comprehensive business cases outlining expected returns
• Define product positioning and ensure designs meet customer use cases
• Own and accurately maintain product information throughout the lifecycle
• Gather and analyze Voice of Customer insights to inform product features and functionality
• Translate market and customer insights into clear product requirements, features, and technical direction
• Balance growth, cost, and profitability through disciplined product portfolio and lifecycle management
• Own product data integrity and structure, ensuring accuracy, completeness, and alignment with global data standards to enable effective commercialization, analytics, and digital tools
• Support pricing strategy and execution by providing product inputs (e.g., cost, features, value drivers) and partnering with Pricing to enable value‑based pricing, margin optimization, and competitive positioning
• Develop and support sales enablement tools (e.g., product documentation, technical collateral, value drivers) to ensure accurate representation of product capabilities and effective customer engagement
• Partner cross-functionally (engineering, operations, commercial) to ensure successful delivery and adoption
• Continuously refine products based on performance, feedback, and evolving customer needs

Key Performance Indicators

• Revenue and profitability by product line
• Market share growth vs. competitors
• ROI on new product development
• Roadmap execution (on‑time, in‑scope delivery)
• Customer satisfaction and product adoption

Required Qualifications

• Minimum five years of experience in product management, product development, or a related field.
• Proven leadership and communication skills with success in aligning cross‑functional teams to deliver product roadmaps and achieve revenue goals.
• Advanced proficiency with product lifecycle management tools, data analysis platforms, and performance tracking systems.
• Strong analytical and problem‑solving skills rooted in data‑driven decision‑making and customer‑centric product development.
• A relentless pursuit of excellence and a strong desire to build innovative products that deliver profitable growth and competitive differentiation.
• Deep commitment to ownership, continuous learning, and taking proactive steps to improve product outcomes.

Preferred Requirements

• Bachelor’s degree in business administration, engineering, marketing, or a related field.
• Advanced knowledge of product positioning, pricing strategies, and P&L management.
• Experience in developing business cases, ROI analysis, and product roadmaps.
• Deep understanding of Voice of Customer (VoC) insights, translating into product requirements.
• Familiarity with agile development methodologies and tools.

Portfolio Marketer Function

The Portfolio Marketer defines how to win by translating strategy into positioning, go‑to‑market execution, and sales enablement that drives adoption and growth. This role is the expert on buyer personas and their needs in the buying process, responsible for creating differentiated and defensible market positions.

Key Responsibilities

• Develop and execute go‑to‑market strategies, including portfolio positioning, target audiences, messaging, and KPIs.
• Create sales enablement tools and resources to support portfolio/product/solution introductions; train and support sales teams with competitive insights and tools.
• Conduct persona mapping and journey development to understand buyer/influencer behavior, decision‑making processes, and information needs/formats within the sales funnel/journey.
• Prioritize potential requirements for digital tool development, such as ROI calculators and competitor cross‑references that enable customer engagement/product assessment.
• Translate market and product insights into clear, differentiated value propositions and messaging frameworks.
• Orchestrate cross‑functional inputs (Product, Market, Sales, Marketing) into cohesive commercialization packages.
• Align buyer needs, sales motions, marketing engagements and enablement tools to improve conversion and effectiveness.
• Continuously refine GTM strategies based on performance data and Voice of Customer feedback.

Key Performance Indicators

• GTM program performance vs. targets.
• Sales enablement adoption and effectiveness.
• Cross‑sell and upsell rates.
• Sales feedback on tools, content, and training.
• Customer feedback on buying experience and engagement.

Required Qualifications

• Minimum five years of experience in marketing, sales enablement, or a related field.
• Proven leadership and communication skills with success in aligning cross‑functional teams to execute go‑to‑market strategies.
• Advanced proficiency with CRM platforms and data visualization tools for performance tracking and insight generation.
• Strong analytical and problem‑solving skills rooted in data‑driven decision‑making and audience‑centric marketing.
• A relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellence.
• Deep commitment to ownership, continuous learning, and taking proactive steps to improve marketing outcomes.

Preferred Requirements

• Bachelor’s degree in business administration, marketing, communications, or a related field.
• Advanced knowledge of persona mapping, buyer journeys, and sales enablement strategies.
• Experience in developing go‑to‑market strategies, messaging frameworks, and sales tools.
• Deep understanding of the buyer’s decision‑making process and lifecycle management.
• Familiarity with digital tools such as ROI calculators, competitor cross‑references, and selection tools.

Equal Opportunity Employer

Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.