Manager CRM Personalisation

Role Summary:

• User lifecycle management: Own and optimize the end-to-end CRM lifecycle for a vertical ensuring a seamless and value-driven customer journey maximizing impact and optimizing ROI

• Personalization: Create data backed strategies to personalize engagement through CRM channels and incentives to maximize ROI

• Hypothesis formulation: Lead data driven hypothesis formulation and deep dives to continuously improve performance

• Campaign Development: Manage engaging CRM campaigns across talabats owned channels with a strong focus on driving user acquisition increasing order frequency and enhancing retention

• Experimentation & Insights: Design and launch A/B tests and other CRM experiments in collaboration with the Business Intelligence team with the aim of uncovering actionable insights to continuously refine strategies and improve performance.

• Budget management: Own responsibility for the end to end CRM budget for some of the markets in which Talabat operates closely coordinating with finance planning and local marketing teams

• Team management: Manage a team to drive growth through CRM

Whats on your plate:

• Lead a team of CRM specialists to drive growth through comms and incentives

• Lead the personalization charter to maximize ROI through personalized engagements

• Ideation of CRM campaigns around the customer lifecycle to meet business needs

• Coordination with Campaign Ops team for launch of CRM campaigns to address challenges faced by local markets (churn increase frequency drop etc.)

• Monitoring campaign spend and ensuring adherence to monthly quarterly and annual CRM budgets

• Monitoring lifecycle campaign performance and suggesting optimizations based on best practices and learnings from other markets

Qualifications :

• Bachelors / Masters degree with a strong data focus.

• Minimum 5 years of proven relevant work experience in digital marketing preferably in a fast-paced working environment

• Experience in any area of digital marketing is valued with prior exposure to CRM considered a strong advantage.

• Strong data skills and advanced Excel proficiency are required.

• Experience in working with SQL (mandatory).

• Experience in working with CRM and campaign management tools like Braze or similar

• Being data-driven and passionate about results. Comfortable working with data and reporting campaign performance.

• Good time management skills.

• Fluency in written and spoken English

• Good interpersonal communication and presentation skills

• Proactive responsible attention to detail and a good team player

Remote Work :

No

Employment Type :

Full-time