Marketing Lead, Middle East & Africa

Job Title: Marketing Lead, Middle East & Africa

Location: AE

The impact you’ll make:

• Lead 18-month rolling forecast outlook inline category ambitions and market dynamics
• Drive portfolio strategy, ensuring the right product positioning and competitive pricing to drive profitable business growth
• Localize global strategies based on deep consumer insights derived from market and data analytics
• Own and manage marketing budgets to ensure achievement of strategic business and marketing goals
• Develop and execute 360° integrated marketing strategies working in close collaboration with Media, E-Commerce and Shopper marketing teams, to build a strong brand funnel from awareness to conversion
• Represent the business in front of the business customer i.e. distributors, retailers building and executing sales plans together with Sales team
• Lead and nurture a high-performing team of Marketing Managers
• Design and maintain a high-performing workflow between internal teams and external agencies (Creative, PR, Media, Event etc.)
• Analyse local and global market trends to create and sustain competitive advantage
• Coordinating with both local and global executive stakeholders, ensuring alignment and visibility

The skills and knowledge you’ll bring:

• Bachelor’s and preferably master’s degree in business or marketing
• +12 years relevant marketing and commercial experience, preferably with global FMCG /consumer goods and/or consumer electronics industry background
• Solid knowledge of category strategy design with full financial ownership, portfolio strategy design, activation design, content development and pricing strategy
• Proven experience in multi-country marketing management, ideally gained within local market organizations across the region
• Detailed P&L management, data analysis and commercial acumen are very critical for this role.
• Team management experience is needed.
• Fluent English in both spoken and written language
• Initiative taker with high ownership to drive category growth
• Skilled at managing large marketing budgets and act towards business objectives

What we’ll give you in return:

• Competitive base salary | benchmarked against top companies in the local market with a global footprint
• Competitive allowances | Housing Contribution for a better living, Transportation Allowance for commuting, Education Allowance for children, Mobile Allowance to ensure connectivity, Air ticket Contribution for self & family
• Performance-based annual incentive programs | reflecting your contributions
• Top-tier medical insurance plan | offering best in class insurance plan, family included
• Additional day off | enjoy extra holidays to celebrate festivals such as Diwali, Easter & Christmas and your birthday
• Product discounts | on selected Versuni products which are sold under the Philips brand
• An office that feels like home | easily accessible and modern office location with a lot of facilities around
• High growth environment | offering an exciting multinational work culture with local, regional and global stakeholders
• Inclusive working culture and family spirit | we embrace our international community & diversity as competitive advantage