Lead

Role Description The Lead – Digital Marketing is a full-time, on-site role based in Dubai, responsible for driving the digital presence and brand visibility of the TPA.

Role Purpose

We are seeking a Digital Marketing Lead, with bilingual abilities including Arabic, read, write and speak abilities , to lead digital engagement, campaigns, audience activation, and performance-led marketing initiatives that support The Company ’s growth, communications, member engagement, and digital presence.

This role should not be limited to promotional activity alone. It requires a leader who can connect campaign execution, CRM/lifecycle thinking, digital content, and performance measurement to practical business objectives.

Required Qualifications

Experience

· Fluent in English and Arabic; someone who can impeccably speak, read and write in these languages to be able to proof-read advertisements submitted by third-party agencies.

. 6-12+ years in digital marketing, CRM, growth marketing, performance marketing, or digital communications. coupled with a relevant digital marketing degree.

· Experience in service organizations, healthcare, insurance, or regulated sectors is preferred.

· Proven track record in measurable digital-campaign execution and performance optimization.

Technical / Functional Background

· Strong understanding of digital channels, campaign measurement, CRM/lifecycle marketing, and content-performance optimization.

· Familiarity with analytics, audience segmentation, and digital engagement tools.

Leadership & Operating Style

· Data-informed and execution-oriented.

· Strong balance of communication quality and performance discipline.

· Comfortable working across business, brand, and operational stakeholders.

Success Profile for the Role

The successful candidate will:

· strengthen The Company ’s digital engagement capability

· improve campaign effectiveness and audience activation discipline

· connect marketing activity more directly to measurable business outcomes

· work as part of a broader customer-experience and digital-enablement agenda

Areas to be assessed

· Digital campaign leadership: Planning and executing integrated campaigns, channel activity, awareness, and performance priorities

· CRM, lifecycle, segmentation, and audience activation: CRM use, automated journeys, lead nurturing, retention, segmentation, targeted communication, and audience activation

· Content direction and performance measurement: Content strategy, analytics, experimentation, dashboards, CTR/conversion/ROI improvement, and evidence-based decisions

· Technology, analytics, automation, and digital enablement : GA4, advertising platforms, CRM/marketing automation, APIs, workflow automation, dashboards, experimentation, and technical fluency

· Cross-functional, service, healthcare, insurance, or regulated-sector fit: Collaboration with operations, CX, analytics, digital teams, and experience in healthcare, insurance, government, or regulated services

· Leadership scope and role seniority Team leadership, operating discipline, stakeholder management, and fit with a Lead-level mandate

Key Responsibilities

1) Digital Campaign Leadership

· Lead planning and execution of digital campaigns, channel activity, and awareness initiatives.

· Manage digital-performance priorities aligned to business and programme objectives.

· Improve consistency, discipline, and measurable performance in digital activity.

2) CRM, Lifecycle & Audience Activation

· Support segmentation, retention journeys, lifecycle communications, and targeted engagement.

· Help structure audience activation strategies relevant to members, providers, clients, or partner ecosystems where appropriate.

· Improve the relevance and effectiveness of digital communication efforts.

3) Content & Performance Measurement

· Oversee campaign content direction, digital messaging, and channel performance tracking.

· Use data to improve click-through, engagement, conversion, and campaign effectiveness where relevant.

· Ensure digital marketing decisions are evidence-based rather than purely creative.

4) Cross-Functional Partnership

· Work closely with customer experience, analytics, and digital-enablement teams.

· Align campaigns with service realities, brand positioning, and organizational priorities.

· Support broader digital engagement and communication goals across the organization.