Tire Product Manager: Brand Growth & Strategy

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Product Manager - Tires | Al-Futtaim Automotive | Auto Centers

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview Of The Role:

The role will be responsible for overseeing franchise tire brands distributed by the company, managing Tier 1 and Tier 2 tire product requirements, and collaborating closely with suppliers, sales teams, OEMs, fleets, and customers to drive profitability, market growth, and operational excellence. The successful candidate will play a key role in strengthening brand performance, enhancing customer relationships, and ensuring a competitive market position across the UAE tire industry.

What You Will Do:

• Manage and grow the company’s portfolio of franchise tire brands, ensuring strong market presence and sustainable business growth.
• Coordinate directly with tire manufacturers and franchise principals on product planning, pricing strategies, supply management, promotional activities, and performance targets.
• Ensure compliance with franchise agreements, brand standards, and regional market requirements.
• Monitor sales performance, profitability, and market share across all assigned tire brands.
• Develop annual business plans, growth strategies, and market expansion initiatives for each brand.
• Oversee Tier 1 and Tier 2 tire requirements across OEM, fleet, dealer, and replacement market segments.
• Analyze market trends and customer demand to recommend suitable tire ranges, specifications, and product mix.
• Manage sourcing, forecasting, inventory planning, and product lifecycle activities to ensure optimal product availability.
• Oversee technical product specifications, homologation, certifications, and quality compliance standards.
• Support the sales team with pricing strategies, product positioning, technical presentations, and customer engagement initiatives.
• Conduct market analysis, competitor benchmarking, and product performance evaluations to identify growth opportunities.
• Plan and execute promotional campaigns and product launch activities for new tire ranges.
• Build and maintain strong relationships with key customers, dealers, fleet operators, and OEM partners.
• Collaborate with logistics, warehouse, and planning teams to maintain healthy inventory levels and efficient stock movement.
• Monitor fast-moving and slow-moving inventory to optimize stock turnover and minimize aging inventory.
• Prepare accurate sales forecasts, demand planning reports, and business performance updates.
• Ensure effective communication and coordination between suppliers, internal stakeholders, and customers.
• Provide technical guidance on tire applications, specifications, and product performance.
• Support the resolution of warranty claims, technical issues, and customer complaints in a timely manner.
• Conduct product knowledge and technical training sessions for sales teams, dealers, and business partners.

Required Skills To Be Successful:

• Strong understanding of the UAE tire market, including customer trends, competitor landscape, and distribution networks.
• Proven experience working with OEMs, fleet customers, and distributor networks.
• Strong stakeholder management skills with the ability to collaborate effectively across cross-functional teams and supplier partners.
• Commercially focused with strong business development, negotiation, and relationship management capabilities.
• Excellent analytical, communication, and problem-solving skills.

What Qualifies You For The Role:

• Bachelor’s degree in Business, Automotive Engineering, Supply Chain, or a related field.
• Minimum 5+ years of experience in tire product management, automotive distribution, or a related industry.
• Strong knowledge of passenger, truck, and commercial tire segments.
• Experience managing multiple tire brands and franchise operations.
• Familiarity with Tier 1 and Tier 2 automotive supply requirements and industry standards.
• Strong analytical, negotiation, presentation, and communication skills.
• Proficiency in ERP systems and Microsoft Office applications.

About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.