Media Strategist
Full-time
MBR Recruitment
Job description
Job Role: Media Strategist
Job Location:Dubai UAE
Job Description
We are looking for a strategic and data-driven Media Strategist to lead the development of cross-channel media plans across the GCC region. The ideal candidate will have a deep understanding of local media consumption habits,consumer and digital behaviour, and cultural nuances. This role requires a blend of strategic thinking, audience insight, and media execution expertise to drive impactful campaigns across both traditional and digital platforms.
Key Responsibilities:
- Develop full-funnel media strategies tailored to each GCC market based on local consumer behaviour, platform usage, and media performance
- Identify key audience segments using tools such as GWI, Ipsos, or YouGov and translate insights into actionable media plans
- Recommend optimal media mix across channels: digital (social,programmatic, search, video), offline (TV, radio, OOH, print), and hybrid formats
- Work closely with media planners, buyers, and creative teams to align messaging and placement strategy.
- Monitor campaign performance and optimize in real-time to ensure efficienc and impact.
- Track and report on key KPIs such as awareness, reach, CPM, CPV, CTR, and lead generation across markets.
- Collaborate with regional publishers, media platforms, and vendors to stay updated on innovations and inventory availability.
- Prepare and present strategic proposals and campaign rationales to internal stakeholders and clients.
- Maintain awareness of industry trends, regional events, and competitive media activity in the GCC.
Requirements:
- Bachelor’s degree in Marketing, Advertising, Media, or related field
- 4–5 years of experience in media strategy or planning within the GCC market
- Strong knowledge of GCC media landscapes (especially UAE, KSA, and Qatar)
- Experience in both digital and traditional media planning
To know more about the role and apply, kindly send us your updated resume to View email address on mbrrecruitment.com
Vacancy posted more than 2 months ago
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