KAYALI Global Events Manager

Description

Who We Are

Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to 'my imagination' in Arabic, KAYALI provides a modern fragrance experience inspired by Mona's rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world's most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.

Our Mission

To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

Summary

We are seeking an experienced, highly strategic and creative Global Events Manager to lead KAYALI's global events and experiential strategy across launches, brand moments, founder activations, retail partnerships, press events, influencer experiences and KAYALI Cares initiatives.

This role will be responsible for developing and executing world-class events that drive awareness, create cultural relevance, strengthen relationships and build emotional connection with the brand. The ideal candidate will elevate KAYALI's presence globally through standout experiences that feel immersive, highly shareable and unmistakably KAYALI.

You will lead the global strategy, vision and oversight for all events, from concept development and guest experience through to content capture, budgets, approvals and post-event analysis. Working closely with regional and local teams, you will provide direction, guidance and frameworks to ensure every activation is culturally relevant, aligned to brand priorities and unmistakably KAYALI.

Requirements

Essential Duties and Responsibilities:

• Lead and execute KAYALI's global events and experiential strategy across launches, partnerships, retail moments, press previews, influencer trips, founder appearances and brand activations.

• Create event frameworks, templates and processes that improve consistency, efficiency and best practice across all global and regional events.

• Develop global event guidelines, ways of working and operational playbooks to ensure consistency across markets, agencies and teams.

• Create and implement standardized tools and documents including event request forms, run of show templates, production checklists, budget trackers, guest list frameworks and post-event reporting templates.

• Define ways of working with regional teams, agencies and cross-functional partners to ensure smooth collaboration, clear ownership and seamless execution.

• Develop best-practice guidelines for guest experience, founder attendance, influencer management, gifting, content capture, branding, event styling and onsite execution to ensure every touchpoint feels elevated and unmistakably KAYALI.

• Develop innovative, best-in-class event concepts that bring KAYALI's brand pillars, fragrance stories and Middle Eastern heritage to life.Build unforgettable guest journeys and elevated experiences for press, creators, VIPs, partners, customers and key stakeholders.

• Create and implement global event plans for all major product launches, collaborations, seasonal campaigns, Sephora and retail moments, KAYALI Cares initiatives and key business milestones.

• Develop immersive and culturally relevant event concepts that generate excitement, content, earned media and strong social conversation.

• Lead the strategy and execution of global influencer and media trips, ensuring every experience is highly curated, impactful and aligned with brand objectives.

• Develop and manage detailed event documentation including project plans, budgets, timelines, production schedules, run of shows, staffing plans, seating plans, briefing documents and post-event reports.

• Partner closely with Communications, Influencer, Social, and Brand teams to ensure all events are fully integrated and aligned to broader brand priorities.

• Work closely with regional teams and local agencies to adapt global event concepts for local markets while maintaining a consistent KAYALI experience globally.

• Support the development and execution of founder-facing events and appearances for Mona Kattan, including speaking opportunities, panels, media engagements, cultural events and high-profile brand moments.

• Identify, secure and manage strategic event partnerships, hospitality collaborations, venues and brand partners that elevate KAYALI's profile and create meaningful cultural moments.

• Build and maintain strong relationships with top venues, production companies, agencies, vendors, hotels, restaurants, hospitality partners, media and influencers globally.

• Lead and manage agency relationships, ensuring external partners deliver against expectations, budgets, timelines and brand standards.

• Lead event risk assessment and contingency planning, ensuring all potential issues are proactively identified and managed.

• Support and execute KAYALI Cares and purpose-led events, ensuring they are aligned with KAYALI's values and delivered with authenticity, care and impact.

• Negotiate contracts, rates and value-adds with suppliers, venues, hotels and agencies.

• Track and analyze event performance including attendance, participation rate, social coverage, EMV, MIV, earned media, content creation, ROI and guest feedback.

• Deliver detailed post-event reports and recommendations, using insights and learnings to strengthen future activations.

• Continuously monitor event, luxury, beauty, hospitality and cultural trends to identify new opportunities, formats and experiences for KAYALI.

Requirements

• 5+ years of experience in global events, experiential marketing, PR events or brand activations, preferably within beauty, luxury, fashion or lifestyle industries.

• Proven experience planning and executing high-profile global events, launches, influencer trips, press events and experiential activations.

• Strong experience managing events for luxury, beauty or founder-led brands.

• Exceptional project management and organizational skills, with the ability to manage multiple projects simultaneously.

• Strong budget management experience and confidence handling large-scale event budgets.

• Excellent communication, negotiation and relationship-building skills.

• Strong understanding of the global media, influencer and luxury hospitality landscape.

• Experience working closely with senior leadership, founders, celebrities or high-profile talent.

• Ability to think creatively and strategically, while also delivering with precision and attention to detail.

• Proven experience working across multiple markets and regions.

• Strong understanding of event KPIs

• Experience creating run of shows, event playbooks, timelines and production documents.

• Strong vendor, agency and stakeholder management experience.

• Ability to work calmly and effectively under pressure in fast-paced environments.

• Flexibility to travel internationally and work evenings and weekends as needed.

• Highly collaborative, proactive, solutions-oriented and passionate about creating memorable experiences.

• Passion for beauty, fragrance, culture, hospitality and building meaningful brands.Passion for beauty, fragrance, culture and building meaningful brands.