General Manager, Digital Brand (MENA)

Job Title: General Manager, Digital Brand (MENA)

Location: Dubai, United Arab Emirates (UAE), On-site

Nature of Role: Permanent, Full-time

About The Role

We are looking for a visionary and execution-focused General Manager to lead the launch and growth of a new digital telco brand in the MENA region. This is a rare opportunity to shape a disruptive, digital-first player from the ground up, combining strategic leadership with hands‑on operational ownership. As the P&L owner, you will be accountable for driving customer acquisition, digital experience, commercial performance, and brand positioning. You will lead a cross‑functional team across product, growth, technology, and customer operations to deliver an exceptional and scalable digital telco experience.

What You Will Be Doing

• Own and execute the end‑to‑end go‑to‑market strategy, from pre‑launch planning to commercial scaling
• Define and drive customer acquisition, engagement, and retention strategies to deliver rapid, sustainable growth, from launch to post‑launch operations
• Build and lead high‑performing teams across commercial, marketing, product, customer service and experience, and operations
• Lead budgeting, forecasting, and performance tracking with full P&L accountability
• Build and manage relationships with external partners (MNOs, technology providers, agencies, regulatory bodies) and internal stakeholders (Circles executive leadership, group functions)
• Manage multi‑channel strategies with a strong digital growth focus, including managing external agency relationships (e.g., media, creative) to ensure marketing planning and execution is aligned with the brand strategy
• Actively drive continuous CX and digital journey optimization, leveraging data and insights to iterate and improve.

Ideal Candidate Profile

• 20+ years of experience in telecommunications, digital brands, or consumer technology companies, with proven leadership in Tier‑1 markets or Tier‑1 operators
• Track record of successfully launching and scaling high‑growth consumer brands (B2C), ideally in a digital‑first or disruptive / fast‑growth startup setting
• Strong command of digital growth levers, including performance marketing, lifecycle management, UX, product innovation
• Deep understanding of telco economics, customer journeys, and commercial drivers
• Strong track record managing and influencing partners, stakeholders, and external agencies
• Exceptional leadership, communication, and interpersonal skills with the ability to solve complex challenges swiftly
• Strategic mindset with a builder’s mentality; comfortable working in fast‑paced, zero‑to‑one environments
• Experience working in or with the MENA region and prior B2C launch experience is strongly preferred

Personal Attributes

• Entrepreneurial and results‑oriented mindset
• Agile, adaptable, and comfortable in fast‑paced startup environments
• Decisive, innovative, and customer‑focused

Equal Opportunity Statement

Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.