Head of Brand and Communications

Company Description

At the 25hours Hotel One Central, Bedouin traditions are brought back to life and reinterpreted in a contemporary way. Here our colleagues become storytellers themselves. With a view of the Museum of the Future near the Dubai International Financial Center, everyone will find their way to us. Whether for an ice cream walk or a birthday celebration, we also enjoy spending time together outside of work. We are a colourful, diverse, professional team and love our friendly, informal culture.

COME AS YOU ARE & JOIN THE  25h TRIBE.

Job Description

How does your working day look like …

• Develop and implement a comprehensive marketing strategy to increase sales and customer acquisition, improve customer retention, and maximize revenue from our e-commerce channel.
• Hire, train, and manage a team of marketing professionals to execute on marketing plans, collaborate with other departments, and meet business objectives.
• Develop and optimize digital marketing campaigns across various channels such as paid search, social media, email, and other channels to drive traffic, increase conversion rates and customer lifetime value.
• Analyze marketing performance and generate reports that outline key metrics, insights, and recommendations for improvement.
• Work closely with cross-functional teams such as product development, design, and analytics to ensure that our e-commerce store meets business objectives, is aligned with brand standards, and delivers an optimal customer experience.
• Partner with the assigned Brand leaders to define the brand, Brand Personality, Service philosophy, values, terminology, and rituals.
• Craft and implement the strategy to re-ignite the assigned Brand’s individual personality and drive positive Guest, Social Media, and Team Member (TM) results.
• Create and protect the Brand’s service quality, differentiation, and culture globally; including defining a clear narrative and service differentiation to ensure consistent execution of identity elements internally and with our partners.
• Collaborate with internal partners including, communications, learning & development, and other key partners, to create and identify the best channels and resources to drive team member education and execution.
• Develop new strategies, building cases, gaining internal/external support.
• Create service experience solutions best fit your Brand, and successfully deploy them to hotels, team members, and owners/operators.
• Build, deploy, and continuously optimize a suite of tools that help GMs and TMs deliver outstanding experiences to every guest, every time.
• Manage all digital marketing channels (SEO, PPC, email marketing, Display, Meta, social media, content marketing, etc.) and campaigns to ensure brand consistency.
• Create, monitor and implement the full year online marketing and advertising plan.
• Build digital yearly plan for the hotel across direct & indirect channels.
• Hotel strategy contribution, working in close relation with key stakeholders from Marketing, PR, Sales and Revenue.
• Report and analyze the Web Direct & Indirect performance for the hotel.
• Monitor and assist in ensuring rate parity together with the Cluster Director of Revenue throughout all electronic distribution channels.
• Develop and manage digital marketing campaigns including budgeting, scheduling, and tracking.
• Identify and evaluate new marketing opportunities to increase direct internet traffic and drive online production.
• Load and update content (photography & descriptions) for the property on all online channels in consultation with the corporate office.
• Conduct regular quality assurance audits on the hotels descriptive content & images to ensure parity on all channels and integrity with brand website.
• Analyze and report on the effectiveness of digital marketing campaigns to optimize results and improve ROI.
• Collaborate with other departments to ensure alignment and integration of all marketing activities.
• Review the ranking of the hotel website on search engines, and update the hotel website with relevant search terms and adequate keyword frequency to ensure that the hotel website gets the best possible natural page rank in the languages available.
• Update and optimize meta descriptions and tags.
• Analyze budget investment vs ROI for corporate SEO activities.

Qualifications

Your personality counts more than your CV …

• Bachelor's degree in marketing, business administration, or a related field
  • 5+ years of experience in marketing, with at least 5 years in a leadership role
  • Proven track record of developing and executing successful marketing campaigns
  • Strong leadership and team management skills
  • Excellent communication and collaboration abilities
  • Ability to analyze data and metrics to make informed decisions
  • Knowledge of marketing automation platforms, analytics tools, and CRM systems
  • Experience in B2B marketing will be an advantage
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously

Additional Information

Additional Information

What’s in it for you …

• Get to know all the other 25hours hotels and stay ten nights a year for free as an employee!
• Take advantage of being part of Ennismore and get generous discounts when visiting our bars and restaurants as well as booking hotel rooms all over the world
• Benefit from great offers from our numerous cooperation partners
• Be part of our hilarious staff parties and much more...