Media Planner & Buyer Job Description Template
Our company is looking for a Media Planner & Buyer to join our team.
Responsibilities:
- Work with Senior Digital Analyst to plan and execute paid strategies across Facebook, Instagram, Google Network and others;
- Researches and compiles competitive data;
- Prepare and implement day-to-day digital media plans and oversee campaign management with assigned accounts;
- Lead buy stewardship, analyze campaigns, and recommend tactical changes to improve campaign performance;
- Assist in analysis of research to develop strategies and tactics;
- Responds to competitive requests;
- Develop strategically-proven media recommendations with supporting rationale.
Requirements:
- Google Adwords;
- Social media Management;
- 2+ years of media planning experience, preferably in an agency setting;
- Google Analytics;
- Willingness to collaborate on ideas that extend beyond media-specific tasks;
- Meticulous, organized, can handle and knows how to prioritize multiple tasks;
- Strong Powerpoint/ Keynote presentation skills – ability to build visual presentations;
- Presentation Skills;
- Prior knowledge and experience of the digital marketing ecosystem;
- Self-starter, able to work both independently and in a team environment;
- Proficient in Microsoft Excel;
- Facebook Ads;
- Understanding of Google Ads, Facebook Ads, and Google Analytics;
- Strong understanding of paid social, digital video, & basic programmatic.