Media Buyer / Optimization Strategist Job Description Template
Our company is looking for a Media Buyer / Optimization Strategist to join our team.
Responsibilities:
- Developing new traffic acquisition and link opportunities;
- Maintain confidentiality and exercise tact when dealing with sensitive issues;
- Strong detail-orientation, organizational, and time management skills;
- Ability to work in a fast-paced environment and juggle multiple priorities;
- Expert knowledge in Taboola, and Facebook ads, or other similar channels;
- Troubleshooting web analytics issues and making tracking code changes as needed KNOWLEDGE, skills and abilities;
- Analytical and can derive strategic insights from data;
- Analyze web analytics and testing data to develop optimization hypothesis that could become potential projects;
- Familiarity with relevant tools (e.g. Google AdWords, Google Analytics, Ahrefs, Screaming Frog);
- Continuously optimize the performance of our paid media campaigns;
- Collaborative team player with the confidence to take the lead and guide other team members;
- Create web analytics reports and dashboards to measure website performance;
- Strong organizational and leadership skills;
- Possess strong work and business ethics; be reliable, highly organized and dependable;
- Ensuring the integrity of our UTM campaign tagging.
Requirements:
- Strong knowledge of digital strategy, information architecture & design, digital marketing; including online advertising and promotion;
- Experience in digital content, engagement, campaign management web analytics and conversion optimization;
- Excellent oral, written, and interpersonal skills;
- Full proficiency with WordPress (should be able to navigate through different plugins, and use Yoast SEO, Ad Inserter Pro).