Marketing Communication Manager creates, implements, and oversees communications programs that effectively describe and promote the organization and its products including graphics, brochures, company or product fact sheets, logos, or other promotional products. Manages the research and development of content for publication of products. Being a Marketing Communication Manager creates informative and timely content. Manages information dissemination. Additionally, Marketing Communication Manager oversees the preparation of presentations and/or speeches. May require a bachelor’s degree in marketing or public relations. Typically reports to a head of a unit/department. The Marketing Communication Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Marketing Communication Manager typically requires 5 years experience in the related area as an individual contributor. 1 – 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Marketing Communications Manager Job Description Template
Our company is looking for a Marketing Communications Manager to join our team.
Responsibilities:
- Ensure sales assets, collateral, advertisements, websites, webinars and other promotional activities are produced in a timely manner;
- Work externally with marketing vendors (SEO, digital, print) to optimize the impact of our reach;
- Monitor and report on content performance and contribute to ongoing marketing strategy to position Human API as a leading health data platform;
- Management public events, including trade-shows, client summers, and speaker engagements to name a few;
- Own marketing collateral & sales enablement documentation with a focus on what moves the needle;
- Create impactful analyst relationships;
- Drive and execute marketing and promotional campaigns.
Requirements:
- Relevant product and industry knowledge;
- At least 2 to 5 years’ experience in digital marketing or communications;
- In-depth knowledge of various social media platforms, best practices, and website analytics;
- Digital Marketing related degree or equivalent professional qualification;
- Experience in all aspects of developing and managing marketing strategies;
- Proven experience in customer and market research;
- Ability to design sales and marketing materials such as catalogues, online banners and branded materials;
- Technical marketing skills;
- Experience using graphic design software packages such as In Design, Photoshop and Adobe Illustrator;
- Can handle crazy;
- Excellent written and verbal communication skills;
- Sound understanding of marketing communications and branding strategies;
- Excellent project management and organizational skills;
- Can win hearts and minds;
- Ability to prioritize and balance multiple projects simultaneously.