Marketing Communication Executive Job Description Template
Our company is looking for a Marketing Communication Executive to join our team.
Responsibilities:
- This senior management position will report directly into the Executive Director;
- Conceptualize, plan, and execute events that support overall marketing events;
- Media monitoring and source relevant content from key influencers, stakeholders, industry partners and subject matter experts;
- Track ROI for marketing campaigns;
- Manage an editorial calendar to drive engagement and lead generation;
- Network with industry experts and potential clients to drive brand awareness;
- In-charge of social networking opportunities to facilitate sales and increase brand awareness;
- Original content creation and the management of communications activities in line with the marketing and communications strategy;
- Gather customer feedback to inform sales and product teams;
- Be responsible for building and promoting the brand both to an internal and external audience.
Requirements:
- Excellent written and verbal communication skills;
- be able and willing to participate in a 24-hour, on-call response service, particularly in emergencies or special circumstances;
- be familiar with local and national media;
- Experience with marketing campaigns on social media;
- Knowledge of SEO and Google Analytics;
- have knowledge of desktop publishing programs;
- Proven work experience as a Marketing Communications Specialist or similar role;
- Solid understanding of marketing communications strategies, channels, and techniques;
- have previous experience in Web management and social media trends;
- Hands-on experience with web content management tools, like WordPress;
- be experienced in handling sensitive and confidential issues;
- Good presentation skills;
- The executive will be expected to attend special events, some of which may occur in the evenings or on weekends and must be willing to travel;
- Familiarity with B2B and B2C advertising campaigns;
- A similar background will be a distinct advantage.