Brand Manager

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

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Brand Manager Job Description Template

Our company is looking for a Brand Manager to join our team.

Responsibilities:

  • Monitor, analyse and evaluate market and brand trends, consumer behaviour and competitor activity to identify market opportunities;
  • Store Support;
  • Website;
  • RPD;
  • New Store Openings;
  • Measure and monitor key performance indicators, ensure right actions are taken for KPI to be on track;
  • Social Media;
  • Local Store Marketing;
  • Lead new product development process, closely working with product development and regulatory affairs team;
  • Manage all marketing A&P budget efficiently, and monitor its effectiveness to ensure positive ROI;
  • Marketing Strategy;
  • Ensure adherence to quality standards and regulatory requirements;
  • Conceptualize overall marketing strategy in line with brand and company direction;
  • Product and Promotions;
  • Manage overall brand portfolio and product mix to maximize profitability.

Requirements:

  • With strong analytical, insighting, and planning skills;
  • organizing and planning;
  • 5+ Years Experience in marketing or brand management roles;
  • 3 – 5 years strategic leadership – ability to drive both short and long-term brand growth and profitability;
  • Communication skills;
  • Bachelor’s degree in Business Management and/or Marketing;
  • Must be proficient in using MS Office programs especially MS Excel;
  • Must have good communication skills in English both written and verbal;
  • Experience in automotive, ecommerce or retail industries;
  • Time and project management skills; including the ability to work on numerous projects simultaneously;
  • Business English: Fluent;
  • Driver’s license and own reliable vehicle;
  • Must have an experience in the same position;
  • Excellent understanding of market and customer;
  • Business acumen and good understanding of business processes and functions.