Social Media Coordinator Job Description Template
Our company is looking for a Social Media Coordinator to join our team.
Responsibilities:
- Developing a content calendar across all platforms, scheduling and publishing daily content;
- Suggest and implement new features to develop brand awareness;
- Manage a monthly ad budget;
- Provide reports on metrics and recommend ways to improve on those metrics through testing and new initiatives;
- Implement a social media content strategy that supports the company’s marketing objectives;
- Understand how the social media activities and email marketing campaigns impact search traffic;
- Write monthly content across social media and email marketing platforms;
- In charge of escalating customers queries to customer service or relevant department;
- Manage clients’ Social Media Pages and email marketing accounts;
- Monitor trends and changes in social media platforms;
- Keep abreast of local and international email marketing trends and tools;
- Managing and responding to advocates comments and questions, across Instagram, Facebook, Twitter, YouTube, Google Reviews and blog.
Requirements:
- Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns;
- Passion for Social Media and digital marketing;
- Excellent written and verbal communication in both English and Afrikaans;
- Strong familiarity with the business applications of social media platforms (Facebook, Instagram, Twitter, YouTube, LinkedIn, etc.);
- Proven experience in social media and digital marketing;
- Content writing + community management experience;
- Be willing to check-in after hours to respond to followers’ comments and questions;
- Paid Social experience is a bonus;
- Naturally curious with a strong work ethic and willingness to learn;
- Have a love and passion for social media and content;
- Fluent in Afrikaans and English;
- Strong written and verbal communication skills;
- proven effectiveness when working under pressure;
- Specialization: Marketing Support;
- Position Level: Non Executive.