Assistant Boutique Director

The present and future of Audemars Piguet are built on the invaluable contributions of all our talents. Inspired by the wealth of our past, we are excited about the endless possibilities that our future holds. Together, we are resolutely forward-thinking and strive for excellence in all areas of our business.

If this journey inspires you, come chart your own path within our family and let’s continue creating the extraordinary. Together, let's write the next chapter of your career!

Job Description

Principal mission

As the Assistant Boutique Director, you work alongside your boutique Director to ensure the successful day-to-day operations of your boutique, with a focus on delivering exceptional client service and achieving defined objectives. With your profound understanding of Audemars Piguet's brand fundamentals and your expertise in the intricacies of our watch collections and references, paired with an in-depth knowledge of the watchmaking world's principles, you bring a unique perspective to the team. As the primary support for the Director, you take the lead in managing the team, coaching and developing its members, and ensuring that AP standards for boutique maintenance and presentation are met. You also take on full responsibility for your boutique in the absence of the Director, contributing to the overall success of your boutique and the AP brand. Your impact is felt in your ability to support the Director in driving the success of your boutique through exceptional client service, effective team management, and upholding AP standards, while also demonstrating your leadership potential in their absence.

Responsibilities

AP Brand and Watch Industry Proficiency

• Foster a culture of continuous learning and ensure both you and your team possess an exceptional understanding of AP's brand fundamentals, our rich history and heritage, as well as the specificities of our watch collections, watch references, their main features, prices, and sales pitches
• Stay up-to-date on competitor's products and industry trends and expect the same from your team in order to provide valuable insights to clients and guide them in making informed purchasing decisions
• Proactively enhance your and your team’s knowledge and skills by staying abreast of evolving industry trends and best practices

Client Experience

• Establish a positive atmosphere and lead your team in delivering superior client experience by working closely with them to ensure that clients feel welcomed, valued and promptly attended to
• Continuously monitor client feedback and Quality Visits results and propose improvements and adjustments as necessary to enhance the client experience
• Train team members on product knowledge and delivering exceptional client service, setting performance expectations in accordance with your Director and providing ongoing feedback and support
• Take a proactive approach in ensuring a clean and organized boutique environment: diligently observe the overall state of your boutique, including furniture, sales tools, crockery, and other elements, taking prompt action to maintain a well-presented, fresh and engaging boutique at all times

Business Performance and Development

• Support your Boutique Director in communicating and achieving sales objectives and KPIs, ensuring they are well explained to your team and closely monitored
• Collaborate with other team members to share best practices and enhance the overall performance of your boutique
• Assist in monitoring boutique expenses, ensuring that they are in line with profitability goals
• Keep track of competitor activities, identifying areas of competitive advantage and implementing strategies to differentiate your boutique
• Analyze boutique performance data to identify areas for improvement and implement corrective actions

Team Management

• Display a hands-on approach to leading the team, providing guidance, coaching, and training as well as ongoing feedback and support to improve individual and team performance
• Ensure that all team members deliver exceptional client service at all times, sharing best practices and providing coaching and feedback as needed
• Foster a positive and inclusive work environment that promotes employee well-being, personal growth, and AP’s culture and values
• Collaborate with your boutique Director to establish and communicate clear performance expectations and goals for the team
• Assist in conducting regular performance evaluations and providing feedback to team members to support their growth and development
• Identify and address performance and behavior issues, working with your boutique Director to develop and implement corrective action plans as needed
• Assist in recruiting, and onboarding new team members, ensuring that they receive proper training and support to excel in their roles
• Foster teamwork and collaboration among team members, promoting a positive and supportive work environment
• Ensure that team members adhere to AP company policies and procedures, addressing any violations in a timely and professional manner
• Ensure all employees align with AP's Dress Code and Grooming Guidelines and make sure team members’ behaviors aligned with the group standards ensuring they are role models in the Luxury industry

Operational Excellence

• Act as your boutique Director in his/her absence ensuring flawless business continuity
• Keep all team members informed of AP processes and procedures ensuring all are well understood, implemented, and followed
• Ensure the clean and accurate management of client data in the CRM, guaranteeing safe handling and storage of all client-related information, and taking appropriate measures to comply with AP’s data protection regulations
• Work closely with the rest of the team and take the lead in ensuring that all operational tasks are completed on time and to a high standard
• Ensure that all displays, equipments and systems are well maintained and in good working order, including POS systems, security systems, and other operational equipment
• Implement and enforce guidelines and standards to ensure that your boutique's presentation is consistent with AP’s brand's image and aesthetic

Ensure that all actions, transactions, and decisions are in line with AP company practices and legal requirements. Work with transparency, integrity and respect for people and company property. Take accountability for all your actions

Qualifications

• Minimum 3–5 years’ experience in a similar role within fine watchmaking or high‑end luxury retail
• Strong knowledge of watch complications, competitors, and product storytelling
• Proven experience in CRM usage and high‑value client relationship development
• Demonstrated ability to manage and develop teams of 10–15 people
• Solid background in delivering exceptional luxury client experience and handling client complaints
• Fluent English required; Arabic is a plus
• Strong initiative, ownership, and accountability
• Excellent interpersonal, organizational, and client management skills
• Strong team management and people development capabilities

Additional Information

Audemars Piguet offers a competitive and comprehensive compensation and benefits package. 

Audemars Piguet is an equal opportunity and affirmative action employer. Audemars Piguet hires without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.