Assistant Manager

Assistant Manager

Position Objective

Implement marketing strategies to develop Home Centre as a brand and to ensure that positioning of the brand is consistent throughout the region.

Key Responsibilities

Marketing Calendar

• Plan the events calendar for the region in consultation with the Territory Concept managers
• Execute the signed off marketing calendar across all regions

Budgeting and Planning

• Prepare and get management sign off on the annual marketing budget for the territory in coordination with the Concept Marketing team
• Manage the territory’s marketing budget. Provide feedback to the Concept Marketing team on approving key marketing expenses
• Review footfalls in the stores on a regular basis

Campaign & Media Planning

• Coordinate with Concept Marketing team for brand campaigns and activations
• Plan and implement the campaign consistently across all regions
• Review the effectiveness of advertisements, promotions and take corrective actions

Loyalty Program Activities

• Map loyalty program for the region and present insights to Concept and Local Marketing teams
• Analyse growth, frequency and monetary contribution from Loyalty program

PR and Customer Events

• Coordinate with agencies in consultation with Concept and Corporate Marketing team for order placements and printing needs, shopping bags, etc.
• Manage cross promotions with other brands and customer engagement events
• Coordinate for PR and media coverage for the brand

Marketing Coordination

• Coordinate with the Stores for POS requirements for the launch of Marketing Promotions
• Consolidation and follow up of their requirements with regards to marketing and retail consumables
• Planogram for the launch of the activities in stores and follow up on the same to ensure timely launch
• Liaise with territory marketing teams to ensure consistency in creatives, advertising, promotions, events and meet other day‑to‑day requirements
• Coordinate with the marketing department of various malls for exploring different avenues of marketing and communication
• Ensure that the images on the vans and delivery trucks are changed at a regular interval of times
• Coordinate with PRO for various permissions/approvals required for sale, promotions, flyer distribution etc. (if applicable). Coordinate with local suppliers/agency for quotations, negotiations, deliveries and payments

Job Specification

• Post Graduate in Business Administration
• 4-7 years of Marketing experience preferably from Home Retail / FMCG industry
• Knowledge of Retail Industry and Brands
• Knowledge of Marketing and communication activities
• Media planning & Commercial acumen
• Leadership skills & Strategic thinking
• Planning and organising skills
• Commitment to excellence & Networking skills

Primary Location: United Arab Emirates

Job: Marketing

Organization: Homecentre Concept

Schedule: Regular

Shift: Standard

Job Type: Full‑time

Day Job