Digital writer, Freelance

ITP Media Group (ITP) is one of the largest media companies in the Middle East with a portfolio of more than 80 brands. The company delivers quality up to date content to its readers viewers delegates and guests through digital print events awards video content social media platforms and social media influencers. These brands include major international and regional names such as Arabian Business Harpers Bazaar Arabia Esquire Middle East and Cosmopolitan Middle East .

ROLE OVERVIEW

ITP Luxury part of ITP Media Group is looking for a digitally fluent writer to join our audience team. This role combines fast-paced news writing insightful features SEO-driven content refreshes and trend-led storytelling. You will work closely with our audience data and editorial teams to turn real-time signals trend alerts and content opportunities into sharp high-impact stories across platforms.

The ideal candidate is as comfortable reacting to breaking news as they are crafting long-form explainers updating evergreen content or optimizing headlines for search and social. You should be reader-obsessed data-literate and confident writing for multiple formats and audiences.

Requirements

KEY RESPONSIBILITIES

• Respond to real-time alerts trend spikes and opportunity signals surfaced by StoryCue and other analytics tools.
• Produce fast accurate news stories that reflect brand tone and editorial standards.
• Track search trends competitor coverage and social conversations to identify timely angles.
• Develop mid-length and long-form features informed by audience demand industry insights and emerging trends.
• Turn data insights into clear engaging narratives explainers and issue-led features.
• Pitch relevant high-impact ideas based on gaps or opportunities revealed in competitor activity.
• Refresh and optimize evergreen content improving clarity structure accuracy and relevance.
• Optimize headlines metadata URLs and internal linking to maximize visibility across Google Search and Google News.
• Update seasonal or cyclical coverage in line with audience behavior and editorial priorities.
• Produce backgrounders and pre-prepared content ahead of key events announcements and seasonal cycles flagged by StoryCue or the editorial team.
• Contribute to weekly and monthly editorial calendars with clear data-informed planning.
• Tailor story angles to platform algorithms audience behavior and channel-specific tone.
• Work closely with social editors to ensure stories perform strongly across platforms.

• 25 years of experience in digital journalism publishing or content writing.
• Exceptional writing and editing skills across news features and explainers.
• Ability to interpret and understand analytics (Google Analytics Story cue social insights trends tools) to guide content decisions.
• Experience repackaging and refreshing evergreen content.
• Ability to write for different platforms and tones (Google LinkedIn IG TikTok newsletters).
• Experience using AI-assisted editorial or trend-tracking tools (e.g. Story cue).
• Background in business policy culture technology entertainment or lifestyle journalism.
• Familiarity with editorial calendars and long-lead planning.

Required Skills:

25 years of experience in digital journalism publishing or content writing. Exceptional writing and editing skills across news features and explainers. Ability to interpret and understand analytics (Google Analytics Storycue social insights trends tools) to guide content decisions. Experience repackaging and refreshing evergreen content. Ability to write for different platforms and tones (Google LinkedIn IG TikTok newsletters). Experience using AI-assisted editorial or trend-tracking tools (e.g. Storycue). Background in business policy culture technology entertainment or lifestyle journalism. Familiarity with editorial calendars and long-lead planning.