Chief Marketing Officer

About the Company

International technology company building infrastructure and products in the blockchain digital assets and Bitcoin mining sectors. The products are used by millions of users worldwide with a distributed international team.

We are looking for an experienced Chief Marketing Officer (CMO) to lead the global marketing strategy across brand growth digital performance communications partnerships regional expansion and community.

This executive role will shape the companys market presence build scalable marketing engines and drive measurable user and revenue growth across international markets.

Responsibilities

Marketing Strategy & Leadership

• Develop and execute a global marketing strategy across all business units.

• Lead brand performance creative content community and regional marketing teams.

• Build long-term positioning in fintech Bitcoin and Web3 markets.

• Align marketing with product business development and executive leadership.

User Acquisition & Growth

• Oversee paid performance channels across global markets.

• Build predictable scalable acquisition funnels with clear CAC ROAS and LTV metrics.

• Lead growth experiments funnel optimization and conversion improvements.

• Manage high-budget marketing investments across multiple regions.

Brand Communications & Creative

• Own brand identity messaging and tone of voice across all customer touchpoints.

• Lead global campaigns sponsorships collaborations and ambassador/KOL programs.

• Oversee PR media relations and market positioning.

• Ensure brand consistency across regions channels and platforms.

Product Marketing & Market Expansion

• Connect product value with market needs through segmentation GTM strategies and localization.

• Define and communicate product positioning and use cases for global audiences.

• Support launches in new regions with localized marketing plans.

Partnerships & Ecosystem Marketing

• Build high-impact partnerships with exchanges payment providers Web3 ecosystems and fintech players.

• Collaborate with B2B BD and ecosystem teams on integrations and co-marketing.

• Develop cross-channel partner activation strategies.

Data Analytics & Reporting

• Build a data-driven marketing culture with clear KPIs dashboards and forecasting.

• Oversee attribution incrementality campaign impact modeling and marketing financial planning.

• Present performance insights to executive leadership and the board.

Team Leadership & Operations

• Lead mentor and scale a global multi-disciplinary marketing organization.

• Establish operational processes performance cycles and cross-functional alignment.

• Manage marketing budgets resources and external partners.

Requirements

• 8 years of experience in marketing leadership roles within fintech digital finance crypto or high-growth tech .

• Proven success in scaling global marketing across multiple regions.

• Experience managing multi-million-dollar annual marketing budgets.

• Strong expertise in both brand and performance marketing .

• Experience with international expansion.

• Deep understanding of lifecycle marketing GTM strategy and funnel optimization.

• Strong analytical mindset with confidence in data forecasting and financial modeling.

• Excellent communication and cross-cultural leadership skills.

• Fluent English (C1).

• Experience in crypto/Web3 ecosystems is a strong plus but not mandatory.

We Offer

• Competitive compensation (discussed individually).

• Remote work and flexible schedule.

• Learning support courses English classes conferences (up to 100% reimbursement).

• Long-term incentive programs.

• International team retreats.

• Recognition programs and performance-based rewards.

• Flexible days off: local holidays sick days and extended vacation.

• Results-driven culture focused on impact not burnout.