D2C/e-Commerce - Data Analytics & Performance Marketing

Responsibilities

Lead end-to-end monitoring and analysis of LG.com website data, including traffic, customer behavior, and overall performance, and deliver actionable insights through regular reporting.

Review and analyze LG.com traffic and performance data as the foundation, ensuring data-driven decision making across all onsite and marketing activities.

Develop and manage LG.com online promotional marketing calendar, including seasonal campaigns, bundles, add-ons, vouchers, and tactical offers.

Plan, execute, and optimize digital performance marketing campaigns for LG.com across paid and owned channels, ensuring alignment with traffic, sales, and efficiency objectives, and measure campaign effectiveness.

Use data analytics to evaluate campaign performance, customer behavior, and funnel efficiency, translating insights into optimization actions.

Support CRM and retention programs in coordination with relevant stakeholders to enhance customer engagement and repeat purchases.

Coordinate with Corporate Marketing, platform, sales, PSI, and product teams to ensure campaign readiness, content accuracy, pricing alignment, and stock-backed execution.

Build and manage the LG.com annual, quarterly, and monthly promotional calendar, aligned with data-driven insights, business priorities, and seasonal events.

Plan and execute onsite merchandising and campaign placements across LG.com (homepage, landing pages, category pages, product pages, and checkout touchpoints) based on traffic and performance analysis.

Manage media agencies and external vendors for LG.com campaign execution, budget deployment, performance tracking, and continuous optimization.

Continuously monitor and analyze LG.com key performance metrics, including traffic, ROAS, CAC, conversion rate, AOV, and promo sell-through, and provide regular data-driven performance reporting.

Conduct in-depth data analysis starting from LG.com traffic and customer behavior to identify insights, improve campaign effectiveness, and refine future marketing strategies.

Support CRM journeys and lifecycle communication initiatives in partnership with relevant teams to enhance engagement and retention.

Coordinate with internal stakeholders to ensure campaigns are data-backed, operationally feasible, adequately stocked, and system-ready.

Utilize LG.com and analytics systems (e.g., Magento, Google Analytics, CRM tools, Excel, Power BI, or equivalent dashboards) to track and report website, campaign, and customer performance holistically.

Key Performance Indicators (KPIs)

• LG.com traffic / sessions from paid and owned channels.
• Campaign ROI, CAC, and ROAS.
• Conversion rate and average order value.
• Promo sell-through and attachment rate.
• CRM engagement and repeat purchase performance.

Qualifications

• 3-5 years of relevant experience in eCommerce, D2C, digital marketing, or commercial online roles.
• Strong experience in onsite campaign management, promotions, paid media, and marketing performance analysis.
• Experience working with agencies and cross-functional teams in a matrix organization is preferred.
• Experience in consumer electronics, durables, omnichannel retail, or large-format eCommerce businesses is preferred.
• Masters / bachelor's degree in marketing, Business Administration, Commerce, Economics, or a related discipline.
• Strong understanding of digital commerce funnels, campaign planning, media performance, customer acquisition, and retention levers.
• Good analytical capability with hands-on use of Excel and dashboard tools such as Power BI and Google Analytics.
• Familiarity with OBS/eCommerce platforms such as Magento and CRM/martech systems is preferred.
• Strong stakeholder management, communication, vendor management, and execution discipline.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, gender, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by applicable federal, state, or local law.