Sales & Marketing Manager

POSITION OVERVIEW

We are seeking a commercially driven and strategically minded Sales & Marketing Manager with a strong pharmaceutical background and proven experience working within multinational companies (MNCs). Based in the UAE and covering the local market with potential GCC exposure, this senior-level role is responsible for leading the full commercial function — from field force management and brand strategy to key account development and regulatory engagement. The ideal candidate brings deep knowledge of the UAE pharmaceutical landscape, established relationships with healthcare stakeholders, and the agility to operate within a multinational corporate framework.

KEY RESPONSIBILITIES 

Sales Leadership & Revenue Growth

• Develop and execute the annual commercial strategy and sales business plan aligned with company targets

• Lead, coach, and manage a team of medical representatives, product specialists, and sales executives across UAE territories

• Set and track individual and team sales targets, KPIs, and performance metrics with regular reviews

• Drive revenue growth across hospital, retail pharmacy, institutional, and specialty clinic channels

• Manage and grow key accounts including MOH-listed hospitals, private hospital groups, pharmacy chains (Aster, Life Pharmacy, BinSina, Supercare), and group purchasing organizations

• Negotiate and close distribution agreements, tenders, and commercial contracts with trade partners and government entities

• Oversee UAE government and semi-government hospital tender submissions and formulary listings

Marketing & Brand Management

• Design and implement brand strategies and go-to-market plans for new and existing pharmaceutical products in the UAE

• Develop and localize promotional campaigns, detailing materials, and multi-channel marketing content compliant with UAE regulations

• Conduct market research, competitive analysis, and HCP insights to identify opportunities and inform strategy

• Collaborate with regional and global marketing teams (within the MNC structure) to adapt international campaigns to the UAE market

• Manage the marketing budget, track ROI on all promotional activities, and present spend reports to senior leadership

• Organize and lead CME events, product launch symposia, KOL advisory boards, and HCP engagement programs

• Oversee digital marketing activities including email campaigns, medical platform presence (Veeva, CLM), and social/scientific channels

Market Access & Government Affairs

• Drive formulary inclusions and product listings across MOH, DHA, DOH, and SEHA/DAMAN networks

• Manage relationships with MoHAP Pricing Committee, DHA, and relevant regulatory bodies to support reimbursement objectives

• Engage with insurance providers and TPAs (Daman, Neuron, NAS, AXA Gulf) to support coverage and reimbursement for key products

• Lead pricing strategy in line with MoHAP price-control regulations and tender requirements

• Support product registration, renewals, and regulatory submissions in coordination with the regulatory affairs team

Key Opinion Leader (KOL) & Stakeholder Engagement

• Build, maintain, and grow a national network of KOLs across relevant therapeutic areas

• Develop and execute structured KOL engagement plans including advisory boards, speaker programs, and congress sponsorships

• Represent the company at UAE and regional medical congresses, trade exhibitions, and industry forums

• Build strong relationships with hospital department heads, pharmacy directors, and procurement officers

Business Development

• Identify new market opportunities, unmet needs, and potential product gaps in the UAE pharma landscape

• Support evaluation and due diligence for potential in-licensing, co-promotion, or distribution partnership deals

• Monitor competitor activities, pricing dynamics, and pipeline developments; deliver actionable commercial insights

• Collaborate with supply chain and logistics teams to ensure product availability, forecasting accuracy, and inventory management

Reporting & Cross-Functional Collaboration

• Prepare monthly, quarterly, and annual performance dashboards and business reviews for regional and global management

• Work seamlessly across medical affairs, regulatory, supply chain, finance, and HR functions within the UAE team

• Represent UAE commercial interests in GCC and global commercial planning cycles and brand team meetings

• Manage and ensure full compliance with IFPMA, local UAE codes of conduct, and company SOPs

Requirements

Education

• Bachelor's degree in Pharmacy, Medicine, Life Sciences, or Business Administration — required

• MBA or postgraduate degree in Marketing, Business, or Healthcare Management — strongly preferred

Experience

•8–12 years of progressive experience in the pharmaceutical industry, with significant UAE market exposure

• Minimum 3–5 years in a sales or marketing managerial/leadership role

• Proven experience working within or directly with a multinational pharmaceutical company — required

• Track record of meeting/exceeding sales targets and successfully launching products in the UAE market

• Experience with UAE government tenders (MOH, DHA, SEHA, DOD) and formulary listing processes — a strong advantage

• Exposure across multiple therapeutic areas (e.g., specialty care, oncology, cardiology, CNS, infectious disease, or immunology) preferred

Skills & Competencies

• Strong commercial acumen with the ability to translate strategy into measurable field execution

• Deep knowledge of the UAE pharmaceutical distribution landscape — major wholesalers, pharmacy chains, hospital networks

• Thorough understanding of MoHAP, DHA, and DOH regulations, pricing policies, and product registration processes

• Excellent leadership, team management, and people development capabilities

• Proficient in CRM (Veeva, Salesforce), CLM tools, and MS Office / data reporting platforms

• Highly effective communicator with strong negotiation, presentation, and influencing skills

• High ethical standards; full commitment to IFPMA and UAE industry compliance requirements

• Ability to manage complexity, ambiguity, and rapid change in a multinational matrix environment

Languages

• English — fluent (required)

• Arabic — a strong advantage