CPG Category Manager
Calo
About Calo
Calo is a healthfocused foodtech company on a mission to make healthy living accessible convenient and personalized. We offer chefprepared meals and curated Marketplace products through a vertically integrated platform. With a focus on quality personalization and innovation were transforming how people engage with foodand were looking for passionate individuals to join us.
Role Overview
We are seeking a proactive and commercially minded Category Manager CPG to oversee the performance distribution and growth of Calos inhouse CPG product portfolio. This role will own the full lifecycle of the categoryfrom coordinating with internal production to managing distributor relationships and overseeing outbound logistics.
The ideal candidate will combine category and product expertise with operational coordination and a strong ability to manage supply chain partnerships.
Main Responsibilities
Category Strategy & Growth
- Work with Calo Market EIR to define and execute the strategic roadmap for Calos CPG category including assortment planning performance tracking and innovation alignment
- Analyze consumer trends and competitive landscape to guide new product development and category positioning
Production & Operations Coordination
- Work closely with Calos inhouse kitchen and production teams to align output with category demand product launches and inventory needs
- Manage daily and weekly logistics between Calos production facilities and distribution partners ensuring timely and efficient transfers
- Resolve any operational bottlenecks or delivery issues that impact category performance
Distributor Sourcing & Management
- Identify source and onboard thirdparty distributors and retail partners across markets
- Lead commercial negotiations on distribution agreements pricing delivery terms and volume commitments
- Build and maintain strong relationships with distributors ensuring compliance with brand standards and operational KPIs
Assortment Pricing & Merchandising
- Manage the categorys SKU mix pricing strategies and lifecycle decisions based on data and customer insights
- Partner with marketing and retail teams to plan promotions launches and merchandising strategies across distribution channels
Product Creation & Data Entry
- Input all new CPG items into internal systems with complete metadata including:
- Product name description category ingredients allergens
- Nutritional information (macros calories)
- Pricing and imagery
- Ensure all listings are up to date accurate and customerready
Performance Monitoring & Reporting
- Track key metrics including sales volume margin stock levels fulfillment rates and distributor performance
- Provide regular reporting and actionable insights to leadership and crossfunctional teams
Qualifications
- Bachelors degree in Business Operations Supply Chain or related field (MBA is a plus)
- 46 years of experience in category management logistics or distribution preferably in the CPG or food & beverage sector
- Handson experience managing both commercial and operational aspects of a product line
- Strong understanding of logistics and supply chain processes between production and distribution
- Excellent negotiation project management and stakeholder coordination skills
- Datadriven with strong analytical and Excel/BI tool proficiency
- Passionate about health wellness and scaling impactdriven products
- This role requires some travel to GCC regions where Calo operates
Required Experience:
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