Full Stack Developer

Overview

Job position: Full Stack Developer (PHP LARAVEL+ANGULAR)

Upbeat Digital Agency

101 Aljaber Jewellery Building, Zayed the first street, Alhson Area, Abu Dhabi

Responsibilities

• Developing front-end website architecture.
• Designing user interactions on web pages.
• Developing back-end website applications.
• Creating servers and databases for functionality.
• Ensuring cross-platform optimization for mobile phones.
• Ensuring responsiveness of applications.
• Working alongside graphic designers for web design features.
• Seeing through a project from conception to finished product.
• Designing and developing APIs.
• Meeting both technical and consumer needs.
• Staying abreast of developments in web applications and programming languages.

Digital Marketing & Social Media (subset of responsibilities)

• Manage all paid marketing campaigns & adjust tactics to meet objectives and budgets.
• Create paid campaigns & ads across various media platforms to help drive growth across all channels.
• Plan, build & execute creative & engaging paid campaigns.
• Monitor & analyze performance to develop ways of spending more efficiently. Create accurate reports outlining results, recommended opportunities for improvement on a daily, weekly & monthly basis.
• Optimize campaigns by making continual adjustments to targeting and bidding on all relevant platforms in order to maximize the impact of the ads.
• Recommend & define digital advertising campaign strategies and test plans that reach business objectives.
• Experience in running campaigns, ads & content across multiple media platforms, including online direct marketing channels (Twitter Ads, Google Ads, etc.).
• Have strong excel capabilities and proficiency with Google Analytics, Google docs, and MS Office Suite
• Create, Develop, implement and manage our social media accounts
• Moderate the comments and messages
• Manage and oversee social media content
• Stay up to date with the latest social media best practices and technologies

Sales & Business Development (subset of responsibilities)

• Lead generation through market research
• Continuous cold calling of prospective corporate clients (e.g. B2B Sellers)
• Arrange sales meetings with prospective corporate clients
• Identifies service improvements or new services by remaining current on industry trends, market activities, and competitors.
• Prepares reports by collecting, analyzing, and summarizing information.
• Recommending new opportunities; recommending profit and service improvements.
• Closely work with management and other departments to assist in market assessment efforts and provide on-the-ground insights
• Work alongside the business in the areas of strategy, sales operations, and financial goals of the department
• Identify all sales channels, and implement and execute effectively on sales strategies to win this segment

Digital Marketing & SEO

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Technical Operations & SEO/Website Management

• Designing and managing the website back-end including database and server integration.
• Generating WordPress themes and plugins.
• Conducting website performance tests.
• Troubleshooting content issues.
• Conducting WordPress training with the client.
• Monitoring the performance of the live website.
• Conduct interviews, hire and train new technical support/IT staff
• Provide guidance and insight to upper management and procure buy-in
• Report progress, including any changes made to plans and production
• Contribute to product design and establishment of requirements
• Delegate technical responsibilities and monitor the progress of projects
• Deliver products consistently, on time, and on budget
• Oversee user testing and report results—adjust requirements as needed
• Work closely with project manager during all phases of the development lifecycle
• Review all work produced by the development team
• Ensure code produced meets company standards

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