Sr. Specialist Rider Engagement

Job Summary

As a Rider Communication & Engagement Specialist you will play a key role in shaping how Talabat communicates with and engages its delivery rider community across the MENA region. Youll contribute to content creation campaign execution and experience-enhancing initiatives that make our riders feel informed appreciated and connected. Working under the guidance of more senior team members you will be empowered to take ownership of day-to-day deliverables and bring forward ideas that can improve rider communications and engagement across markets.

Content Development & Communication

• Develop clear culturally relevant content in English and Arabic and coordinate translations into Roman Urdu & Kurdish.
• Produce copy for in-app messages SMS social posts video scripts and newsletters tailored to rider needs and aligned with brand voice.
• Maintain a shared content bank and messaging templates for reuse across markets.

Campaign & Calendar Management

• Support execution of regional communication plans and campaigns aligned with seasonal and operational moments (e.g. Ramadan Summer Rider Appreciation).
• Manage assigned components of the rider communication calendar including scheduling and stakeholder coordination.

Project & Campaign Coordination

• Lead end-to-end execution of specific rider campaigns or on-ground events under supervision.
• Prepare and manage project timelines checklists and stakeholder updates to ensure timely execution.
• Coordinate across operations fleet partners vendors and design/marketing teams.

On-ground Engagement Support

• Assist in the rollout of on-ground activations (lounges rest points hydration drives appreciation events).
• Coordinate logistics inventory and partner/vendor follow-ups.

Digital & Social Media

• Create and schedule content across rider-facing platforms (WhatsApp Tweety TikTok Instagram Facebook).
• Monitor content performance and community sentiment to inform future campaigns.

Budget Monitoring & Reporting

• Track expenses related to rider engagement campaigns and activations.
• Maintain budget trackers process invoices and coordinate with Finance for payment submissions.
• Support reporting on ROI spend efficiency and value delivered through each initiative.
• Flag potential over/under spends and recommend adjustments to ensure alignment with budget limits.

Insights & Continuous Improvement

• Monitor campaign performance (reach participation sentiment) and document key learnings.
• Support post-campaign evaluations with data collection and field insights.
• Elevate rider feedback and local insights into program improvement suggestions.

Qualifications :

What Did We Order

• 35 years of relevant experience in content creation communications or copywritingpreferably in logistics tech or the gig-economy space
• Bachelors degree in Journalism Communications English Psychology or a related field
• Native-level fluency in English and Arabic (written and verbal)
• Strong portfolio of content across multiple formats and purposes: crisis comms campaign copy platform-optimized posts and educational materials
• Deep familiarity with digital tools and social media platforms; experience using them to deliver high-performing content
• Proven ability to manage content calendars and deliver high-quality work independently under tight deadlines
• Creative thinker with analytical skills to assess impact and continuously improve
• Self-starter mindset with a proactive solutions-oriented approach

Remote Work :

No

Employment Type :

Full-time