Sales Account Manager (FLS/FF/FA)

Job Summary:
We are seeking a commercially driven and technically competent Sales Account Manager – Fire Fighting & Fire Alarm Systems with proven experience in Annual Maintenance Contracts (AMC) and the ability to lead and mentor a sales team . The ideal candidate will possess strong technical knowledge of fire fighting systems, fire alarm equipment, and FLS maintenance operations , combined with a successful track record in managing key accounts and driving team-based sales performance within the Abu Dhabi market .

Key Responsibilities – Sales, Technical Advice & Stakeholder Communication

• Lead, coach, and support a sales team focused on Fire Fighting Systems, Fire Alarm Systems, and AMC contracts , ensuring achievement of individual and team sales targets and client retention .

• Act as the primary commercial and technical point of contact for strategic and key accounts , providing guidance on system specifications, equipment selection, upgrades, testing, commissioning, and maintenance strategies .

• Develop and implement sales strategies, account plans, and pipeline forecasts to drive growth in new installations, system upgrades, and AMC renewals .

• Monitor sales performance , conduct regular reviews , and provide coaching, technical guidance, and commercial support to enhance team effectiveness.

• Identify and drive cross-selling and upselling opportunities across fire alarm panels, detection devices, suppression systems, firefighting equipment, spare parts, and long-term service agreements .

• Oversee preparation of technical-commercial proposals, tenders, and AMC quotations , ensuring accuracy, compliance, profitability , and alignment with client and authority requirements .

• Coordinate with engineering, service, procurement, and operations teams to ensure technically sound solutions, efficient service delivery , and on-time project execution .

• Conduct and review site surveys, system audits, and maintenance assessments , ensuring risks, assumptions, and exclusions are properly documented.

• Lead client presentations and negotiations to balance compliance, reliability, and whole-life cost .

• Ensure accurate use of CRM and sales management systems , maintaining visibility of pipelines, pricing, contracts, and AMC renewals .

• Identify commercial and operational risks , guide the team in mitigation planning , and support resolution through cross-functional coordination .

• Support the full contract lifecycle , including tender clarifications, negotiations, AMC mobilization, service oversight , and post-contract account management to ensure high customer satisfaction and repeat business .

Qualifications & Experience – Selling Skills, Technical Knowledge & Communication

• Bachelor’s Degree in Engineering (Mechanical, Electrical, Fire Protection, or related discipline) – mandatory

• 5–10 years of sales and account management experience in:

  • Fire Fighting Systems

  • Fire Alarm Systems & Equipment

  • Fire & Life Safety (FLS) installation and AMC maintenance services

• Proven experience leading, mentoring, or managing a sales team , preferably within the fire protection or building services industry

• Strong experience in the Abu Dhabi market , with established relationships with local authorities, consultants, contractors, and end users

• Demonstrated success in winning, managing, and renewing fire protection projects and long-term maintenance contracts

• Solid technical knowledge of fire fighting systems, fire alarm equipment, suppression systems, testing & commissioning, and maintenance practices

• Strong understanding of UAE fire codes, standards, and authority approval processes

• Proven ability to prepare, present, and negotiate technical-commercial proposals, tenders, and AMC contracts

• Excellent leadership, communication, presentation, and stakeholder management skills

• Proficiency in CRM systems, estimation tools, and MS Office ; experience with ERP or service management systems is an advantage