Program Manager

Description

Role: Program Manager

Location: Abu Dhabi

Role Purpose:

• Responsible for overseeing the implementation and review of the product management guidelines and supporting the cross-functional teams that are responsible for improving them.
• He/she will be responsible for supporting the Head of Product with the management of product financials product marketing process improvement business development & digital solutions for the product with focus on Government Housing Program proposition.

Key accountabilities of the role:

Product & Digital Solutions:

• Assist in introducing and or revamping products and campaigns to increase the Home Finance revenue in line with the business plan
• Responsible of end-to-end implementation of Home Finance Remote Sales Solution Journey and ensure delivery of acquisition and KPI targets
• Design & publish monthly product dashboards to reflect product related trends and business objectives on key KPIs of performance management
• Monitor performance of Product Line against key measures and report results with recommendations about performance
• Interface with operations sales and other ADIB stakeholders to ensure that there is a broad understanding of the product processing requirements and meeting business targets

Financials:

• Monitoring portfolio & new sales performance against set business objectives on customer net revenue expenses & loss provisions
• Responsible for assessing the effectiveness revenue generation and profitability of new and existing products
• Work with Product Head and finance team on annual budget plans for the home finance business
• Support the Product Head with design and testing of financial models to forecast new products feasibilities based on practical business assumption and empirical data
• Monitor accuracy of profit rates & fees by monthly tracking profit rates margins and fees implementation of new bookings
• Manage HF incentive & payout processes & schemes

Marketing:

• Track effectiveness of HF product & marketing campaigns
• Roll out of new products & campaigns to the branch network call center and sales teams
• Work with the marketing team to create and develop HFFAQ flyers Customer application forms declaration forms product feature flyers customer letters etc.
• Work closely with marketing team on digital marketing campaigns & initiatives throughout the year including ATL Social Media Ads Google Ads Email

Specialist skills / technical knowledge technical competencies required for this role:

• University degree with 7 years relevant experience of which is at least 1 year in any area of Home Finance Product/ Policy/ Marketing/ Business Development or Operations Understand the market / industry dynamics and key drivers of market conditions
• Good knowledge of UAE Banking practices Regulations and Risks
• Analytics skills
• Project management skills
• Business management/revenue management background
• Good planning organization interpersonal and communication skills.
• Ability to manage conflicting priorities and deadlines

Required Experience:

Manager