Brand Activation Manager, UAE & Saudi Arabia

Hello potential future Oatly employee.

Its us the original oat drink company that started in Sweden nearly 30 years ago. Were now ramping up our operations across the MENA region and we need a brilliant mind (hi maybe you) to help us make it happen.

Sustainability health and transparency are the core values that guide everything we do. Basically we exist to make it easy for people to eat better and live healthier lives without recklessly taxing the planets resources in the process. And while thats a big deal we also believe all that tastes better when well what youre having actually tastes better.

Were looking for someone who understands and can connect with the cultural pulse of the Arab and broader MENA region - especially in Saudi Arabia and the UAE - while also making Oatly feel relevant within Dubais cosmopolitan Western-influenced circles. Just as importantly we want someone who can engage meaningfully with the diverse communities that shape the city including Indian Pakistani Filipino and other South Asian and Southeast Asian groups.

Coffee culture is exploding with new taste experiences across the region and no were not talking pumpkin spice lattes. The fun part is helping figure out whats next and making sure Oatly is right there in the middle of it.

If youre a hustler who wants to make a positive impact wont take no for an answer and knows how to have fun along the way heres your chance to be a change-maker.

ABOUT THE ROLE As our Brand Activation Manager based in Dubai youll be our very first Oatly Department of Mind Control (ODMC) employee in the UAE. Big deal For us yes. For you hopefully too. Your mission: spot the right opportunities bring Oatly into the most relevant spaces and communities and make sure we show up in a way that locals actually notice and remember.

That means:

• Running local activationsevents collabs barista moments and whatever weird ideas make sense. Even if that last part doesnt make any sense.
• Guiding us to make sure those moments show up and stand out on social.
• Supporting our community management by engaging with people online and running our UAE customer inbox.

Youll report to our Executive Creative Director for International Markets (based in Barcelona) and work even closer to our Creative Project Lead (based in Malmö) and our local business and coffee crew.

This role is based in Dubai. Full professional English is a must. Arabic Even better.

Please note that if you make it to the shortlist you will be asked to work on a short assignment as part of the interview process.

WHAT WE NEED YOU TO BRING TO THE TABLE:

• 2 years of experience running brand activations (agency or client-side).
• Solid understanding of creative processes and how to get stuff live.
• Sharp problem-solving and prioritization skills.
• Ability to build strong relationships with internal and external partners.
• Connection to the local scene and an eye for brands and ideas that matter.
• A proactive organized cool-under-pressure attitude.
• Great writing chops and the ability to channel Oatlys voice.

WHAT WE NEED YOU TO DO:

• Plan and execute local activations end to end.
• Work with central ODMC teams to adapt ideas locally.
• Brief produce and source creative assets.
• Act as onsite event managerhandling logistics suppliers agencies.
• Build and maintain a local partner network.
• Manage production schedules and post-event recaps.
• Bridge commercial and creative teams with on-brand local materials.
• Monitor local culture trends and opportunities.
• Engage with consumers online and manage our UAE customer inbox.
• Keep projects on time on budget and on brand.

WHO WE NEED YOU TO BE:

• A problem-solver who can zoom out to strategy and zoom in on details.
• A doer who doesnt mind rolling up your sleeves.
• Super connected and culturally curious.
• Collaborative and committed to building positive team vibes.
• Confident enough to bring your unique ideas to the table.
• Passionate about sustainability and shifting food culture.

YOUR APPLICATION:

As you can probably tell were a norm-breaking company. For us diversity and differences are an obvious asset. We know that amazing candidates can sometimes be put off applying for a job unless they can tick every box and that makes us really sad. So please trust your gut and apply if it feels right.

We treat all candidates equally: If you are interested please apply through our application system - any correspondence should come from there. This will ensure that the candidate experience is smooth and fair to everyone!

We kindly ask that you apply in English.

Apply for the position before Sunday October 19 2025.

Oatly is a company built on the idea of change. Our mission is to help people upgrade their everyday lives and the health of the planet by making tasteful oat-based food products accessible to a wider audience. Its why we come to work every day. With head office in Malmö and production in Sweden Netherlands China Singapore and the US our products are available in almost 30 countries across Europe North America and Asia.

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